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Internets påverkan på mode : mode som virtuell aktivitet

Svensson, Kajsa LU (2015) MODK63 20151
Division of Fashion Science
Abstract
The purpose of this thesis is to examine how the increased use of the
communication channels provided by Internet affect production and
distribution cycles of the fashion system, and what the consequences this
development will have on the fashion concept. It is crucial for all producers
in the fashion industry to take this development into consideration in order
to anticipate the changes that might take place, or should take place, in the
fashion system. It is also important for those who are conducting fashion
studies to be aware of changes in the industry which may provide a new
meaning to fashion.

The analysis is based on articles sourced from various websites where
discussions of changes in the fashion system, or fashion... (More)
The purpose of this thesis is to examine how the increased use of the
communication channels provided by Internet affect production and
distribution cycles of the fashion system, and what the consequences this
development will have on the fashion concept. It is crucial for all producers
in the fashion industry to take this development into consideration in order
to anticipate the changes that might take place, or should take place, in the
fashion system. It is also important for those who are conducting fashion
studies to be aware of changes in the industry which may provide a new
meaning to fashion.

The analysis is based on articles sourced from various websites where
discussions of changes in the fashion system, or fashion relative to the
Internet and social media, take place. The content of these articles are
analyzed primarily from a sociological perspective through qualitative text
analysis in relation to already existing research.

The outcome of this study is that websites such as Style.com has contributed
to the fact that the public and the fashion industry simultaneously have
access to fashion news. This causes fashion news to seem old to the public
once the products are available in the stores. As novelty is one of fashion's
fundamental principles a lot of companies are searching for new strategies.
Some companies use Instagram as a tool for crowdsourcing, and design
products according to the requirements of Instagrams users, which means
that fashion to a certain extend is generated by the public.

Another result that the study shows, is the fact that people are consuming
fashion visually which implies that the consumers feel they acquire fashion
values through pictures, and therefore do not feel the need to consume
physical objects on an economic level. Companies handle this development
in various ways, with the mutual ambition to once again connect fashion
with their physical products to obtain physical consumption. (Less)
Please use this url to cite or link to this publication:
author
Svensson, Kajsa LU
supervisor
organization
course
MODK63 20151
year
type
M2 - Bachelor Degree
subject
keywords
democratization., visual consumption, hypertextuality, Internet, Fashion system
language
Swedish
id
7524930
date added to LUP
2016-02-04 09:07:56
date last changed
2016-02-04 09:07:56
@misc{7524930,
  abstract     = {The purpose of this thesis is to examine how the increased use of the
communication channels provided by Internet affect production and
distribution cycles of the fashion system, and what the consequences this
development will have on the fashion concept. It is crucial for all producers
in the fashion industry to take this development into consideration in order
to anticipate the changes that might take place, or should take place, in the
fashion system. It is also important for those who are conducting fashion
studies to be aware of changes in the industry which may provide a new
meaning to fashion.

The analysis is based on articles sourced from various websites where
discussions of changes in the fashion system, or fashion relative to the
Internet and social media, take place. The content of these articles are
analyzed primarily from a sociological perspective through qualitative text
analysis in relation to already existing research.

The outcome of this study is that websites such as Style.com has contributed
to the fact that the public and the fashion industry simultaneously have
access to fashion news. This causes fashion news to seem old to the public
once the products are available in the stores. As novelty is one of fashion's
fundamental principles a lot of companies are searching for new strategies.
Some companies use Instagram as a tool for crowdsourcing, and design
products according to the requirements of Instagrams users, which means
that fashion to a certain extend is generated by the public.

Another result that the study shows, is the fact that people are consuming
fashion visually which implies that the consumers feel they acquire fashion
values through pictures, and therefore do not feel the need to consume
physical objects on an economic level. Companies handle this development
in various ways, with the mutual ambition to once again connect fashion
with their physical products to obtain physical consumption.},
  author       = {Svensson, Kajsa},
  keyword      = {democratization.,visual consumption,hypertextuality,Internet,Fashion system},
  language     = {swe},
  note         = {Student Paper},
  title        = {Internets påverkan på mode : mode som virtuell aktivitet},
  year         = {2015},
}