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The survey fatigue challenge: understanding young people’s motivation to participate in survey research studies

Karlberg, Charlotte LU (2015) PSYM99 20151
Department of Psychology
Abstract
Survey response rates are declining in most developed countries, and Sweden is no exception. Declining response rates are believed to be due to recent social and tech-nological development in society. Young people are the most difficult to recruit. The increase in nonresponse is often explained by a phenomenon called “survey fatigue” – i.e. that people become overwhelmed by the number of surveys they encounter in daily life and thus become fatigued. The purpose of the study was to investigate and understand whether the explanation of “survey fatigue” is true or if there are other reasons for young people to not respond. Furthermore the purpose was to better un-derstand how people in the age cohorts of 16-34 years can be motivated to... (More)
Survey response rates are declining in most developed countries, and Sweden is no exception. Declining response rates are believed to be due to recent social and tech-nological development in society. Young people are the most difficult to recruit. The increase in nonresponse is often explained by a phenomenon called “survey fatigue” – i.e. that people become overwhelmed by the number of surveys they encounter in daily life and thus become fatigued. The purpose of the study was to investigate and understand whether the explanation of “survey fatigue” is true or if there are other reasons for young people to not respond. Furthermore the purpose was to better un-derstand how people in the age cohorts of 16-34 years can be motivated to partici-pate in survey research. To explore the topic, 18 persons were interviewed in a semi-structured setting. Self-Determination Theory (SDT) was used as a theoretical framework for understanding young people’s motivation. To the extent that the find-ings were generalizable, the study confirmed other research within the field, that intrinsic motivation for participating in surveys is the most likely to be consistent and also gives the best survey response quality. (Less)
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author
Karlberg, Charlotte LU
supervisor
organization
course
PSYM99 20151
year
type
H1 - Master's Degree (One Year)
subject
keywords
Survey fatigue, survey design, respondent motivation, self-determination theory, SDT, intrinsic motivation, young people
language
English
id
7792773
date added to LUP
2015-09-02 12:22:29
date last changed
2015-09-02 12:22:29
@misc{7792773,
  abstract     = {Survey response rates are declining in most developed countries, and Sweden is no exception. Declining response rates are believed to be due to recent social and tech-nological development in society. Young people are the most difficult to recruit. The increase in nonresponse is often explained by a phenomenon called “survey fatigue” – i.e. that people become overwhelmed by the number of surveys they encounter in daily life and thus become fatigued. The purpose of the study was to investigate and understand whether the explanation of “survey fatigue” is true or if there are other reasons for young people to not respond. Furthermore the purpose was to better un-derstand how people in the age cohorts of 16-34 years can be motivated to partici-pate in survey research. To explore the topic, 18 persons were interviewed in a semi-structured setting. Self-Determination Theory (SDT) was used as a theoretical framework for understanding young people’s motivation. To the extent that the find-ings were generalizable, the study confirmed other research within the field, that intrinsic motivation for participating in surveys is the most likely to be consistent and also gives the best survey response quality.},
  author       = {Karlberg, Charlotte},
  keyword      = {Survey fatigue,survey design,respondent motivation,self-determination theory,SDT,intrinsic motivation,young people},
  language     = {eng},
  note         = {Student Paper},
  title        = {The survey fatigue challenge: understanding young people’s motivation to participate in survey research studies},
  year         = {2015},
}