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Celebritetsförfattare : en undersökning av tre svenska författares varumärke

Karlsson, Sandra LU and Zieman, Ashley LU (2015) FBMK11 20151
Division of Publishing Studies
Abstract
This study assesses the projection of self and of the personal trademarks of three Swedish authors in three different areas of media. In this composition, the chosen authors are evaluated and examined on the basis of television interviews, the author’s websites and various selected book covers, all through two main perspectives: celebrity studies and branding studies.
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author
Karlsson, Sandra LU and Zieman, Ashley LU
supervisor
organization
course
FBMK11 20151
year
type
M2 - Bachelor Degree
subject
keywords
publishing, celebrity authors, celebrity studies, trademark, Brand
language
Swedish
id
7859190
date added to LUP
2015-12-03 16:22:31
date last changed
2015-12-03 16:22:31
@misc{7859190,
  abstract     = {This study assesses the projection of self and of the personal trademarks of three Swedish authors in three different areas of media. In this composition, the chosen authors are evaluated and examined on the basis of television interviews, the author’s websites and various selected book covers, all through two main perspectives: celebrity studies and branding studies.},
  author       = {Karlsson, Sandra and Zieman, Ashley},
  keyword      = {publishing,celebrity authors,celebrity studies,trademark,Brand},
  language     = {swe},
  note         = {Student Paper},
  title        = {Celebritetsförfattare : en undersökning av tre svenska författares varumärke},
  year         = {2015},
}