Celebritetsförfattare : en undersökning av tre svenska författares varumärke
(2015) FBMK11 20151Publishing Studies
- Abstract
- This study assesses the projection of self and of the personal trademarks of three Swedish authors in three different areas of media. In this composition, the chosen authors are evaluated and examined on the basis of television interviews, the author’s websites and various selected book covers, all through two main perspectives: celebrity studies and branding studies.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7859190
- author
- Karlsson, Sandra LU and Zieman, Ashley LU
- supervisor
- organization
- course
- FBMK11 20151
- year
- 2015
- type
- M2 - Bachelor Degree
- subject
- keywords
- publishing, celebrity authors, celebrity studies, trademark, Brand
- language
- Swedish
- id
- 7859190
- date added to LUP
- 2015-12-03 16:22:31
- date last changed
- 2015-12-03 16:22:31
@misc{7859190, abstract = {{This study assesses the projection of self and of the personal trademarks of three Swedish authors in three different areas of media. In this composition, the chosen authors are evaluated and examined on the basis of television interviews, the author’s websites and various selected book covers, all through two main perspectives: celebrity studies and branding studies.}}, author = {{Karlsson, Sandra and Zieman, Ashley}}, language = {{swe}}, note = {{Student Paper}}, title = {{Celebritetsförfattare : en undersökning av tre svenska författares varumärke}}, year = {{2015}}, }