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Modesystemets platta konturer : en studie av det digitala samhällets påverkan på utvecklingen av modesystemet

Blomberg, Erica LU and Törnqvist, Chanelle LU (2015) MODK63 20151
Division of Fashion Science
Abstract
The fashion systems flat contours : a study of the digital society’s impact on the development of the fashion system. Through the digitalization process social media like Facebook, Twitter, Instagram and blogs have emerged. These social media's function is to act as arenas of human interaction and social life. This thesis aims to analyze how the social media impacts the fashion system. Today's fashion system is not only complex but also in a state of radical change, and therefore difficult to analyze with a single question. Therefore the study is divided in to three categories: communication, production and image. Based on these categories the study aims to answer three questions, How has fashion communication come to be affected by... (More)
The fashion systems flat contours : a study of the digital society’s impact on the development of the fashion system. Through the digitalization process social media like Facebook, Twitter, Instagram and blogs have emerged. These social media's function is to act as arenas of human interaction and social life. This thesis aims to analyze how the social media impacts the fashion system. Today's fashion system is not only complex but also in a state of radical change, and therefore difficult to analyze with a single question. Therefore the study is divided in to three categories: communication, production and image. Based on these categories the study aims to answer three questions, How has fashion communication come to be affected by Instagrams creation? How has the spreading of information on Instagram come to influence the fashion production? How has Instagram become image building in the fashion system? To answer these questions the study analyses fashion articles to get an understanding of the dialog on the market between participants in the fashion system. It also analyses two Instagram accounts. To collect the information the study uses netnography as a framework for the research and applies a qualitative method. The theories that are used to analyze the material are visual culture, digital society, sociology and fashion-ology. The study emphasizes the development of a digital fashion system. This system is both interacting and competing with the traditional system. These two systems compete for recognition and power within the fashion system. Both systems are responsible for producing and reproducing the idea of fashion. The analyze also shows that both fashion systems are based on five components that are essential in the creation of fashion: information, communication, consumption, production and image. Fashion is thus created in its entirety and the five categories are therefore each other’s compliments. (Less)
Please use this url to cite or link to this publication:
author
Blomberg, Erica LU and Törnqvist, Chanelle LU
supervisor
organization
course
MODK63 20151
year
type
M2 - Bachelor Degree
subject
keywords
Fashion, The fashion system, Fashion production, communication, consumption, reproduction, social media, Instagram, image, capital
language
Swedish
id
8056343
date added to LUP
2016-02-04 09:21:17
date last changed
2016-02-04 09:21:17
@misc{8056343,
  abstract     = {The fashion systems flat contours : a study of the digital society’s impact on the development of the fashion system. Through the digitalization process social media like Facebook, Twitter, Instagram and blogs have emerged. These social media's function is to act as arenas of human interaction and social life. This thesis aims to analyze how the social media impacts the fashion system. Today's fashion system is not only complex but also in a state of radical change, and therefore difficult to analyze with a single question. Therefore the study is divided in to three categories: communication, production and image. Based on these categories the study aims to answer three questions, How has fashion communication come to be affected by Instagrams creation? How has the spreading of information on Instagram come to influence the fashion production? How has Instagram become image building in the fashion system? To answer these questions the study analyses fashion articles to get an understanding of the dialog on the market between participants in the fashion system. It also analyses two Instagram accounts. To collect the information the study uses netnography as a framework for the research and applies a qualitative method. The theories that are used to analyze the material are visual culture, digital society, sociology and fashion-ology. The study emphasizes the development of a digital fashion system. This system is both interacting and competing with the traditional system. These two systems compete for recognition and power within the fashion system. Both systems are responsible for producing and reproducing the idea of fashion. The analyze also shows that both fashion systems are based on five components that are essential in the creation of fashion: information, communication, consumption, production and image. Fashion is thus created in its entirety and the five categories are therefore each other’s compliments.},
  author       = {Blomberg, Erica and Törnqvist, Chanelle},
  keyword      = {Fashion,The fashion system,Fashion production,communication,consumption,reproduction,social media,Instagram,image,capital},
  language     = {swe},
  note         = {Student Paper},
  title        = {Modesystemets platta konturer : en studie av det digitala samhällets påverkan på utvecklingen av modesystemet},
  year         = {2015},
}