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Green Logo: a study of food labeling as an initiative to govern consumption

Flodell, Henrietta LU (2016) STVK02 20161
Department of Political Science
Abstract
The great climate impact of the agri-food sector has only recently been brought into light, and become a concern of political actors around the world. Standardizations as an initiative to govern this sector have received increasing attention, but while these initiatives can prove an effective tool for influencing consumer choice, they also hold certain problematic characteristics. Although they are often perceived as objective, standardizations innately aim to govern, albeit indirectly. This type of government differs radically from the one of democratic rule. To this background, this thesis asks how labels, as a type of standardization, govern food consumption. It conducts a study of eight food labels in Swedish grocery stores, and by... (More)
The great climate impact of the agri-food sector has only recently been brought into light, and become a concern of political actors around the world. Standardizations as an initiative to govern this sector have received increasing attention, but while these initiatives can prove an effective tool for influencing consumer choice, they also hold certain problematic characteristics. Although they are often perceived as objective, standardizations innately aim to govern, albeit indirectly. This type of government differs radically from the one of democratic rule. To this background, this thesis asks how labels, as a type of standardization, govern food consumption. It conducts a study of eight food labels in Swedish grocery stores, and by doing so, highlights principal questions of governance, power and legitimacy. The theoretical base is provided by governmentality and is strengthened with a discursive methodological approach. The empirical analysis shows that the labels constitute a technology of government in themselves, and govern food consumption as they connect rationalities of government to the act of buying the labeled product. Key in the linking of knowledge into action is logic, and three coherent systems of thought; sustainable development, democracy and environmental limits, emerge. Through these, the governing of consumption is enabled. (Less)
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author
Flodell, Henrietta LU
supervisor
organization
course
STVK02 20161
year
type
M2 - Bachelor Degree
subject
keywords
Consumption, standardization, climate, governmentality, agri-food
language
English
id
8873365
date added to LUP
2016-06-17 11:36:14
date last changed
2016-06-17 11:36:14
@misc{8873365,
  abstract     = {The great climate impact of the agri-food sector has only recently been brought into light, and become a concern of political actors around the world. Standardizations as an initiative to govern this sector have received increasing attention, but while these initiatives can prove an effective tool for influencing consumer choice, they also hold certain problematic characteristics. Although they are often perceived as objective, standardizations innately aim to govern, albeit indirectly. This type of government differs radically from the one of democratic rule. To this background, this thesis asks how labels, as a type of standardization, govern food consumption. It conducts a study of eight food labels in Swedish grocery stores, and by doing so, highlights principal questions of governance, power and legitimacy. The theoretical base is provided by governmentality and is strengthened with a discursive methodological approach. The empirical analysis shows that the labels constitute a technology of government in themselves, and govern food consumption as they connect rationalities of government to the act of buying the labeled product. Key in the linking of knowledge into action is logic, and three coherent systems of thought; sustainable development, democracy and environmental limits, emerge. Through these, the governing of consumption is enabled.},
  author       = {Flodell, Henrietta},
  keyword      = {Consumption,standardization,climate,governmentality,agri-food},
  language     = {eng},
  note         = {Student Paper},
  title        = {Green Logo: a study of food labeling as an initiative to govern consumption},
  year         = {2016},
}