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Generate, Evaluate & Select

Bökberg, Anna and Hedlund, Karl (2016) MIO920
Production Management
Abstract
Background This study was conducted at a business unit at the Company, a leading
global consumer goods company based in Europe, working in an
increasingly hostile environment due to market deregulation and
international competition. The business unit was recently separated
from previously being integrated in other units and now have high
targets to meet. To reach these targets, the rate of innovation needs to
increase.
Purpose The purpose of this study was to identify why innovation capabilities
were lacking and devise a model for how they could be improved.
Methodology A case-study based approach was initially used. First, scoping
interviews with key stakeholders were held to identify the issues in
the organisation and frame... (More)
Background This study was conducted at a business unit at the Company, a leading
global consumer goods company based in Europe, working in an
increasingly hostile environment due to market deregulation and
international competition. The business unit was recently separated
from previously being integrated in other units and now have high
targets to meet. To reach these targets, the rate of innovation needs to
increase.
Purpose The purpose of this study was to identify why innovation capabilities
were lacking and devise a model for how they could be improved.
Methodology A case-study based approach was initially used. First, scoping
interviews with key stakeholders were held to identify the issues in
the organisation and frame the problem. The case-study was followed
by an action research phase, in which a model was developed
iteratively, with frequent feedback loops through interviews and case
testing.
Conclusion Four issues were identified as causes for lacking innovation
capabilities. First, ideas were not missing, but there was no structured
process to take them into development. Second, the ideas that were
produced were all similar in characteristics, indicating a narrow view
of innovation. Third, there was no efficient and objective method of
evaluating ideas for potential. Fourth, employees who suggested ideas
rarely received feedback on what happened to them.
The results of this study indicates the need for a three-step model:
- Generate: Creating a structured flow of innovation from a wide
range of sources and broadening the scope for innovation.
- Evaluate: A quick and easy way to assess the viability of an idea
by looking at four areas: targets and definition of success,
Anna Bökberg & Karl Hedlund
Generate, Evaluate & Select
v
market attractiveness, competitive potential, and effort needed
to realise gains.
- Select: A stage where key stakeholders select the best ideas
based on potential gains and fit in portfolio.
Discussion Initial implementation shows favourable results, but quantitative and
qualitative studies need to be made to assess the long-term impact
and usability of the model. Further, it needs to be tested in other
organisations to determine general applicability. (Less)
Please use this url to cite or link to this publication:
author
Bökberg, Anna and Hedlund, Karl
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Innovation, innovation model, idea generation, idea evaluation, idea selection, new product development, consumer goods, implementation.
other publication id
16/5549
language
English
id
8892306
date added to LUP
2016-09-22 15:36:35
date last changed
2016-10-28 15:08:33
@misc{8892306,
  abstract     = {Background This study was conducted at a business unit at the Company, a leading
global consumer goods company based in Europe, working in an
increasingly hostile environment due to market deregulation and
international competition. The business unit was recently separated
from previously being integrated in other units and now have high
targets to meet. To reach these targets, the rate of innovation needs to
increase.
Purpose The purpose of this study was to identify why innovation capabilities
were lacking and devise a model for how they could be improved.
Methodology A case-study based approach was initially used. First, scoping
interviews with key stakeholders were held to identify the issues in
the organisation and frame the problem. The case-study was followed
by an action research phase, in which a model was developed
iteratively, with frequent feedback loops through interviews and case
testing.
Conclusion Four issues were identified as causes for lacking innovation
capabilities. First, ideas were not missing, but there was no structured
process to take them into development. Second, the ideas that were
produced were all similar in characteristics, indicating a narrow view
of innovation. Third, there was no efficient and objective method of
evaluating ideas for potential. Fourth, employees who suggested ideas
rarely received feedback on what happened to them.
The results of this study indicates the need for a three-step model:
- Generate: Creating a structured flow of innovation from a wide
range of sources and broadening the scope for innovation.
- Evaluate: A quick and easy way to assess the viability of an idea
by looking at four areas: targets and definition of success,
Anna Bökberg & Karl Hedlund
Generate, Evaluate & Select
v
market attractiveness, competitive potential, and effort needed
to realise gains.
- Select: A stage where key stakeholders select the best ideas
based on potential gains and fit in portfolio.
Discussion Initial implementation shows favourable results, but quantitative and
qualitative studies need to be made to assess the long-term impact
and usability of the model. Further, it needs to be tested in other
organisations to determine general applicability.},
  author       = {Bökberg, Anna and Hedlund, Karl},
  keyword      = {Innovation,innovation model,idea generation,idea evaluation,idea selection,new product development,consumer goods,implementation.},
  language     = {eng},
  note         = {Student Paper},
  title        = {Generate, Evaluate & Select},
  year         = {2016},
}