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Me, You and Nature Vs Nature - how do two different framings affect donations to an environmental cause?

Johnson, Erik LU and Larsson, Samuel LU (2017) PSYK11 20162
Department of Psychology
Abstract
The current environmental problems are continuously getting worse, and as structural and societal change demand a relatively large time period to prove successful, the need for the individual to engage in pro-environmental behavior is as crucial as it is important. In this study we sought to appeal to individuals’ environmental concerns by using two different framings of an environmental cause in an attempt to persuade them to engage in monetary donation, and as such, engage in pro-environmental behavior. We detected that a framing appealing to one value orientation of environmental concern generated more donations as compared to a framing that appealed to all value orientations (egoistic, altruistic, and biospheric). We discuss and... (More)
The current environmental problems are continuously getting worse, and as structural and societal change demand a relatively large time period to prove successful, the need for the individual to engage in pro-environmental behavior is as crucial as it is important. In this study we sought to appeal to individuals’ environmental concerns by using two different framings of an environmental cause in an attempt to persuade them to engage in monetary donation, and as such, engage in pro-environmental behavior. We detected that a framing appealing to one value orientation of environmental concern generated more donations as compared to a framing that appealed to all value orientations (egoistic, altruistic, and biospheric). We discuss and interpret these results, as well as suggest further research improvements. (Less)
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author
Johnson, Erik LU and Larsson, Samuel LU
supervisor
organization
course
PSYK11 20162
year
type
M2 - Bachelor Degree
subject
keywords
Pro-Environmental Behavior, Environmental Attitudes, Environmental Concern, Connectedness to nature, Donating Behavior
language
English
id
8900108
date added to LUP
2017-01-20 13:49:31
date last changed
2017-01-20 13:49:31
@misc{8900108,
  abstract     = {The current environmental problems are continuously getting worse, and as structural and societal change demand a relatively large time period to prove successful, the need for the individual to engage in pro-environmental behavior is as crucial as it is important. In this study we sought to appeal to individuals’ environmental concerns by using two different framings of an environmental cause in an attempt to persuade them to engage in monetary donation, and as such, engage in pro-environmental behavior. We detected that a framing appealing to one value orientation of environmental concern generated more donations as compared to a framing that appealed to all value orientations (egoistic, altruistic, and biospheric). We discuss and interpret these results, as well as suggest further research improvements.},
  author       = {Johnson, Erik and Larsson, Samuel},
  keyword      = {Pro-Environmental Behavior,Environmental Attitudes,Environmental Concern,Connectedness to nature,Donating Behavior},
  language     = {eng},
  note         = {Student Paper},
  title        = {Me, You and Nature Vs Nature - how do two different framings affect donations to an environmental cause?},
  year         = {2017},
}