Me, You and Nature Vs Nature - how do two different framings affect donations to an environmental cause?
(2017) PSYK11 20162Department of Psychology
- Abstract
- The current environmental problems are continuously getting worse, and as structural and societal change demand a relatively large time period to prove successful, the need for the individual to engage in pro-environmental behavior is as crucial as it is important. In this study we sought to appeal to individuals’ environmental concerns by using two different framings of an environmental cause in an attempt to persuade them to engage in monetary donation, and as such, engage in pro-environmental behavior. We detected that a framing appealing to one value orientation of environmental concern generated more donations as compared to a framing that appealed to all value orientations (egoistic, altruistic, and biospheric). We discuss and... (More)
- The current environmental problems are continuously getting worse, and as structural and societal change demand a relatively large time period to prove successful, the need for the individual to engage in pro-environmental behavior is as crucial as it is important. In this study we sought to appeal to individuals’ environmental concerns by using two different framings of an environmental cause in an attempt to persuade them to engage in monetary donation, and as such, engage in pro-environmental behavior. We detected that a framing appealing to one value orientation of environmental concern generated more donations as compared to a framing that appealed to all value orientations (egoistic, altruistic, and biospheric). We discuss and interpret these results, as well as suggest further research improvements. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8900108
- author
- Johnson, Erik LU and Larsson, Samuel LU
- supervisor
-
- Mats Dahl LU
- organization
- course
- PSYK11 20162
- year
- 2017
- type
- M2 - Bachelor Degree
- subject
- keywords
- Pro-Environmental Behavior, Environmental Attitudes, Environmental Concern, Connectedness to nature, Donating Behavior
- language
- English
- id
- 8900108
- date added to LUP
- 2017-01-20 13:49:31
- date last changed
- 2017-01-20 13:49:31
@misc{8900108, abstract = {{The current environmental problems are continuously getting worse, and as structural and societal change demand a relatively large time period to prove successful, the need for the individual to engage in pro-environmental behavior is as crucial as it is important. In this study we sought to appeal to individuals’ environmental concerns by using two different framings of an environmental cause in an attempt to persuade them to engage in monetary donation, and as such, engage in pro-environmental behavior. We detected that a framing appealing to one value orientation of environmental concern generated more donations as compared to a framing that appealed to all value orientations (egoistic, altruistic, and biospheric). We discuss and interpret these results, as well as suggest further research improvements.}}, author = {{Johnson, Erik and Larsson, Samuel}}, language = {{eng}}, note = {{Student Paper}}, title = {{Me, You and Nature Vs Nature - how do two different framings affect donations to an environmental cause?}}, year = {{2017}}, }