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Share Your Story - A study of how images contribute to storytelling and online communities

Terttunen, Inka LU and Weitoft, Sofie (2017) SKDK02 20171
Department of Strategic Communication
Abstract
This paper examines how images contribute to storytelling (RQ1) and how communities can be created through visual storytelling on Instagram (RQ2). By conducting a case study on the Instagram account Roam the Planet, we explore how stories are told through images, and how these stories can contribute to the creation of a community within the outdoor discourse. To answer our research questions, we study six sample images by combining visual rhetorical analysis and discourse analysis. First, we look at the images’ aesthetics and content and identify central meanings and associations. Then, to gain a better understanding of the images’ role in storytelling, we develop the results through a more detailed analysis. Our findings are as follows:... (More)
This paper examines how images contribute to storytelling (RQ1) and how communities can be created through visual storytelling on Instagram (RQ2). By conducting a case study on the Instagram account Roam the Planet, we explore how stories are told through images, and how these stories can contribute to the creation of a community within the outdoor discourse. To answer our research questions, we study six sample images by combining visual rhetorical analysis and discourse analysis. First, we look at the images’ aesthetics and content and identify central meanings and associations. Then, to gain a better understanding of the images’ role in storytelling, we develop the results through a more detailed analysis. Our findings are as follows: the images convey meanings through aesthetics, content and aspects of storytelling; there are three subdiscourses that contribute to the representation of outdoor discourse on Roam the Planet; when the viewers identify themselves with the stories, the identification can be considered a type of participation in the community on Instagram. We conclude our study with a discussion of our findings in a broader cultural context. (Less)
Please use this url to cite or link to this publication:
author
Terttunen, Inka LU and Weitoft, Sofie
supervisor
organization
course
SKDK02 20171
year
type
M2 - Bachelor Degree
subject
keywords
visual rhetoric, strategic communication, visual communication, online community, digital storytelling, storytelling, social media, Instagram, discourse analysis
language
English
id
8910744
date added to LUP
2017-06-07 13:50:50
date last changed
2017-06-07 13:50:50
@misc{8910744,
  abstract     = {This paper examines how images contribute to storytelling (RQ1) and how communities can be created through visual storytelling on Instagram (RQ2). By conducting a case study on the Instagram account Roam the Planet, we explore how stories are told through images, and how these stories can contribute to the creation of a community within the outdoor discourse. To answer our research questions, we study six sample images by combining visual rhetorical analysis and discourse analysis. First, we look at the images’ aesthetics and content and identify central meanings and associations. Then, to gain a better understanding of the images’ role in storytelling, we develop the results through a more detailed analysis. Our findings are as follows: the images convey meanings through aesthetics, content and aspects of storytelling; there are three subdiscourses that contribute to the representation of outdoor discourse on Roam the Planet; when the viewers identify themselves with the stories, the identification can be considered a type of participation in the community on Instagram. We conclude our study with a discussion of our findings in a broader cultural context.},
  author       = {Terttunen, Inka and Weitoft, Sofie},
  keyword      = {visual rhetoric,strategic communication,visual communication,online community,digital storytelling,storytelling,social media,Instagram,discourse analysis},
  language     = {eng},
  note         = {Student Paper},
  title        = {Share Your Story - A study of how images contribute to storytelling and online communities},
  year         = {2017},
}