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DIGITAL MONSTERS: An empirical analysis of the effect of increasing e-commerce on firms and markets in Sweden

Nilsson, Mathias LU (2017) NEKH02 20171
Department of Economics
Abstract
The aim of this thesis is to develop an understanding of how Swedish retailers selling goods on the consumer market and the competition among them have been affected by the growth of e-commerce between the years 2007-2015. Firm specific data from 133 firms have been used together with market specific data estimated from 6850 firms to analyse why some firms do better than others, and which decisions related to e-commerce that have been favourable during the observable period of time. The performance of firms is measured with the development of their market shares between 2007-2015. The study introduces a new variable to measure when firms started using e-commerce, based on when they first mentioned e-commerce in their annual report. The... (More)
The aim of this thesis is to develop an understanding of how Swedish retailers selling goods on the consumer market and the competition among them have been affected by the growth of e-commerce between the years 2007-2015. Firm specific data from 133 firms have been used together with market specific data estimated from 6850 firms to analyse why some firms do better than others, and which decisions related to e-commerce that have been favourable during the observable period of time. The performance of firms is measured with the development of their market shares between 2007-2015. The study introduces a new variable to measure when firms started using e-commerce, based on when they first mentioned e-commerce in their annual report. The results imply that early entrants in e-commerce have had an advantage, that large incumbent firms do not have any additional advantages and that old firms are stuck in a path dependence and do not use internet retailing to the same extent as younger firms. (Less)
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author
Nilsson, Mathias LU
supervisor
organization
course
NEKH02 20171
year
type
M2 - Bachelor Degree
subject
keywords
e-commerce, first mover advantage, path dependence, free riding, game theory.
language
English
id
8910817
date added to LUP
2017-07-11 11:37:44
date last changed
2017-07-11 11:37:44
@misc{8910817,
  abstract     = {The aim of this thesis is to develop an understanding of how Swedish retailers selling goods on the consumer market and the competition among them have been affected by the growth of e-commerce between the years 2007-2015. Firm specific data from 133 firms have been used together with market specific data estimated from 6850 firms to analyse why some firms do better than others, and which decisions related to e-commerce that have been favourable during the observable period of time. The performance of firms is measured with the development of their market shares between 2007-2015. The study introduces a new variable to measure when firms started using e-commerce, based on when they first mentioned e-commerce in their annual report. The results imply that early entrants in e-commerce have had an advantage, that large incumbent firms do not have any additional advantages and that old firms are stuck in a path dependence and do not use internet retailing to the same extent as younger firms.},
  author       = {Nilsson, Mathias},
  keyword      = {e-commerce,first mover advantage,path dependence,free riding,game theory.},
  language     = {eng},
  note         = {Student Paper},
  title        = {DIGITAL MONSTERS: An empirical analysis of the effect of increasing e-commerce on firms and markets in Sweden},
  year         = {2017},
}