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Market development of air and solid particle separation

Andersson, Eddie (2017) MIO920
Production Management
Abstract
Background
The thesis was initiated by Alfdex, an oil mist separator manufacturer, to explore the
organisation’s possibility for expansion by adapting their product to separate air and
solid particles. They are currently prototyping a new product without knowing what
markets it would succeed in and thus have the need for an expansion strategy. The
market possibilities for the new product were examined and analysed to give a wellfounded
recommendation for possible market development.
Purpose
Evaluation of potential markets for a new product, providing reasoning and
recommendations as well as exemplifying new product introduction.
Method
A case research strategy was used, focusing on internal documents, online
publications,... (More)
Background
The thesis was initiated by Alfdex, an oil mist separator manufacturer, to explore the
organisation’s possibility for expansion by adapting their product to separate air and
solid particles. They are currently prototyping a new product without knowing what
markets it would succeed in and thus have the need for an expansion strategy. The
market possibilities for the new product were examined and analysed to give a wellfounded
recommendation for possible market development.
Purpose
Evaluation of potential markets for a new product, providing reasoning and
recommendations as well as exemplifying new product introduction.
Method
A case research strategy was used, focusing on internal documents, online
publications, literary reviews, and field research in the form of in-depth interviews
with industry professionals. Agile project planning allowed the project the ability to
adapt as the thesis was written parallel to the development of the prototype of the case
product. The analysis was carried out by funnelling down the possible alternatives
using relevant theory and professional input.
IV
Analysis
The analysis was focused on the three aspects of Needs, Feasibility and Profitability,
notably pointing out the importance of pressure, air flow, current business relations
and volumes. The applications that included pressure and air flow that deviates greatly
from current Alfdex product working conditions would require more adaptions of the
prototype and thus a higher risk. Current customers filter needs were premiered as
good markets as the Alfdex brand is strong with them and they are already a trusted
supplier and can thus avoid some entrance barriers. As new product development is
costly and a risk in itself, suitable markets needed to be large enough to be able to
generate enough profit for Alfdex to adapt their product for that particular market.
Conclusions and recommendations
As the study is focused on a specific case it is difficult to make general conclusions.
However the most viable alternatives will be those more closely related to the current
business and with similar functionality, as this allows exploring advantage from
experience and current business relations. This can be evaluated through the three
aspects of Needs, Feasibility and Profitability, looking at what needs the product can
fulfil, which of those are feasible to satisfy and lastly which that can be profitable to
sell and produce. This ensures that the product will be satisfactory on the selected
markets and that markets utilising positive synergies are prioritised. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Eddie
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Alfdex AB, Business Development, Filter Markets, Filtration, Market Development, Marketing Strategy, New Product Introduction, Separator Technology, Solid Particle Separation
other publication id
17/5567
language
English
id
8919135
date added to LUP
2017-06-27 15:38:59
date last changed
2017-06-27 15:38:59
@misc{8919135,
  abstract     = {Background
The thesis was initiated by Alfdex, an oil mist separator manufacturer, to explore the
organisation’s possibility for expansion by adapting their product to separate air and
solid particles. They are currently prototyping a new product without knowing what
markets it would succeed in and thus have the need for an expansion strategy. The
market possibilities for the new product were examined and analysed to give a wellfounded
recommendation for possible market development.
Purpose
Evaluation of potential markets for a new product, providing reasoning and
recommendations as well as exemplifying new product introduction.
Method
A case research strategy was used, focusing on internal documents, online
publications, literary reviews, and field research in the form of in-depth interviews
with industry professionals. Agile project planning allowed the project the ability to
adapt as the thesis was written parallel to the development of the prototype of the case
product. The analysis was carried out by funnelling down the possible alternatives
using relevant theory and professional input.
IV
Analysis
The analysis was focused on the three aspects of Needs, Feasibility and Profitability,
notably pointing out the importance of pressure, air flow, current business relations
and volumes. The applications that included pressure and air flow that deviates greatly
from current Alfdex product working conditions would require more adaptions of the
prototype and thus a higher risk. Current customers filter needs were premiered as
good markets as the Alfdex brand is strong with them and they are already a trusted
supplier and can thus avoid some entrance barriers. As new product development is
costly and a risk in itself, suitable markets needed to be large enough to be able to
generate enough profit for Alfdex to adapt their product for that particular market.
Conclusions and recommendations
As the study is focused on a specific case it is difficult to make general conclusions.
However the most viable alternatives will be those more closely related to the current
business and with similar functionality, as this allows exploring advantage from
experience and current business relations. This can be evaluated through the three
aspects of Needs, Feasibility and Profitability, looking at what needs the product can
fulfil, which of those are feasible to satisfy and lastly which that can be profitable to
sell and produce. This ensures that the product will be satisfactory on the selected
markets and that markets utilising positive synergies are prioritised.},
  author       = {Andersson, Eddie},
  keyword      = {Alfdex AB,Business Development,Filter Markets,Filtration,Market Development,Marketing Strategy,New Product Introduction,Separator Technology,Solid Particle Separation},
  language     = {eng},
  note         = {Student Paper},
  title        = {Market development of air and solid particle separation},
  year         = {2017},
}