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Taking Innovative Products to the Market: Development of a Working Model for Adoption in Collaboration with Sony Mobile Communications

Hedin, Kristina and Pettersson, Hampus (2017) MIO920
Production Management
Abstract
Background/Problem Description: Creating innovative products and take them to the
market is a struggle for many companies around the globe. At the Department of
Security & Enterprise at Sony Mobile Communications in Lund it was believed that
the innovation process could be enhanced if more focus would be put on pricing,
adoption and timing. The belief at the department was that these three factor play
an important role when taking innovative products to the market. This was the base
assumption for this master thesis project.
Purpose: The purpose of the master thesis project was to examine what factors are important
for the department of Security & Enterprise at Sony Mobile Communications in
Lund when taking innovative products to... (More)
Background/Problem Description: Creating innovative products and take them to the
market is a struggle for many companies around the globe. At the Department of
Security & Enterprise at Sony Mobile Communications in Lund it was believed that
the innovation process could be enhanced if more focus would be put on pricing,
adoption and timing. The belief at the department was that these three factor play
an important role when taking innovative products to the market. This was the base
assumption for this master thesis project.
Purpose: The purpose of the master thesis project was to examine what factors are important
for the department of Security & Enterprise at Sony Mobile Communications in
Lund when taking innovative products to the market. Furthermore, the master thesis
project aimed to analyze how employees at Sony Mobile Communications in Lund
could improve their innovation process by working with adoption when developing
new products and services.
v
Research Questions: The research questions were designed to fulfill the purpose of the
master thesis. When the research questions were answered the project objectives
were met.
1. What factor(s) are important to consider in early phases of developing and
taking new products/ services/ features to the market?
2. How can one improve evaluation in comparison to special aspects in their innovation
process considering the chosen factor(s)?
Delimitations: The master thesis project was delimited to focus on the stage of the innovation
process when taking an idea or prototype to market release. It focused on the
European market. In early stages the master thesis project was delimited to focus on
the three factors pricing, timing and adoption. However, later in the master thesis
project the only remaining focus factor was adoption.
Methodology: Therewas two literature studies conducted, one to determine which factors
that can influence the innovation process and one only focusing on adoption. However
through the whole master thesis project academic articles, books and other
master thesis projects were read and analyzed. The empirical data was gathered
through semi-structured interviews at Sony Mobile Communications. Moreover,
seven observation sessions were conducted through out the master thesis project at
the companies Sony Mobile Communications, Haldex and Höganäs. The observation
sessions were performed for validation of the developed model.
Conclusion: This master thesis project has contributed by filling a gap between theoretical
models and working models with focus on adoption. The outcome of the master
thesis project is the Adoption Canvas, which is a working model for gaining insights
about the possibilities and risks regarding adoption of a new product, service or concept
by the market. The model has been successfully tested on multiple actors from
different companies in different industries. (Less)
Please use this url to cite or link to this publication:
author
Hedin, Kristina and Pettersson, Hampus
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
keywords
Adoption, canvas, model, innovation development, product development, process development
other publication id
17/5571
language
English
id
8919202
date added to LUP
2017-06-27 15:38:28
date last changed
2017-06-27 15:38:28
@misc{8919202,
  abstract     = {Background/Problem Description: Creating innovative products and take them to the
market is a struggle for many companies around the globe. At the Department of
Security & Enterprise at Sony Mobile Communications in Lund it was believed that
the innovation process could be enhanced if more focus would be put on pricing,
adoption and timing. The belief at the department was that these three factor play
an important role when taking innovative products to the market. This was the base
assumption for this master thesis project.
Purpose: The purpose of the master thesis project was to examine what factors are important
for the department of Security & Enterprise at Sony Mobile Communications in
Lund when taking innovative products to the market. Furthermore, the master thesis
project aimed to analyze how employees at Sony Mobile Communications in Lund
could improve their innovation process by working with adoption when developing
new products and services.
v
Research Questions: The research questions were designed to fulfill the purpose of the
master thesis. When the research questions were answered the project objectives
were met.
1. What factor(s) are important to consider in early phases of developing and
taking new products/ services/ features to the market?
2. How can one improve evaluation in comparison to special aspects in their innovation
process considering the chosen factor(s)?
Delimitations: The master thesis project was delimited to focus on the stage of the innovation
process when taking an idea or prototype to market release. It focused on the
European market. In early stages the master thesis project was delimited to focus on
the three factors pricing, timing and adoption. However, later in the master thesis
project the only remaining focus factor was adoption.
Methodology: Therewas two literature studies conducted, one to determine which factors
that can influence the innovation process and one only focusing on adoption. However
through the whole master thesis project academic articles, books and other
master thesis projects were read and analyzed. The empirical data was gathered
through semi-structured interviews at Sony Mobile Communications. Moreover,
seven observation sessions were conducted through out the master thesis project at
the companies Sony Mobile Communications, Haldex and Höganäs. The observation
sessions were performed for validation of the developed model.
Conclusion: This master thesis project has contributed by filling a gap between theoretical
models and working models with focus on adoption. The outcome of the master
thesis project is the Adoption Canvas, which is a working model for gaining insights
about the possibilities and risks regarding adoption of a new product, service or concept
by the market. The model has been successfully tested on multiple actors from
different companies in different industries.},
  author       = {Hedin, Kristina and Pettersson, Hampus},
  keyword      = {Adoption,canvas,model,innovation development,product development,process development},
  language     = {eng},
  note         = {Student Paper},
  title        = {Taking Innovative Products to the Market: Development of a Working Model for Adoption in Collaboration with Sony Mobile Communications},
  year         = {2017},
}