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”Dags att ta tillbaka det som en gång var vårt och visa fingret till medelklassen” : en netnografisk studie kring Instagramkontot Klasshats förhållande till second hand-fenomenets uppsving

Edwardsson, Lisen LU (2017) MODK63 20171
Division of Fashion Science
Abstract
This bachelor thesis “Time to take back what was once ours and give the finger to the middle class’ – A netnographic study focusing on the Instagram account Klasshat and their relationship to the upswing of the second hand-phenomenon” studies the popularization of second hand clothes consumption through a class and fashion perspective. Even though the history of the second hand market is closely connected to the working class, the academic research of resent years lacks this perspective. Through a netnographic method this study aims to fill that gap and shed light on the discussions concerning used clothing taking place on the Instagram account Klasshat (a left wing political account which presents a different, more negative view than... (More)
This bachelor thesis “Time to take back what was once ours and give the finger to the middle class’ – A netnographic study focusing on the Instagram account Klasshat and their relationship to the upswing of the second hand-phenomenon” studies the popularization of second hand clothes consumption through a class and fashion perspective. Even though the history of the second hand market is closely connected to the working class, the academic research of resent years lacks this perspective. Through a netnographic method this study aims to fill that gap and shed light on the discussions concerning used clothing taking place on the Instagram account Klasshat (a left wing political account which presents a different, more negative view than mainstream media). This thesis follows second hand clothing’s journey from shame to status filled objects. Furthermore the study shows how second hand consumption can be viewed as a trickle-up-phenomenon, but how its diffusion is closely connected to class. (Less)
Please use this url to cite or link to this publication:
author
Edwardsson, Lisen LU
supervisor
organization
course
MODK63 20171
year
type
M2 - Bachelor Degree
subject
keywords
used clothing, Second hand, fashion, class, trickle up, begagnade kläder, mode, klass
language
Swedish
id
8923723
date added to LUP
2017-11-20 16:16:57
date last changed
2017-11-20 16:16:57
@misc{8923723,
  abstract     = {This bachelor thesis “Time to take back what was once ours and give the finger to the middle class’ – A netnographic study focusing on the Instagram account Klasshat and their relationship to the upswing of the second hand-phenomenon” studies the popularization of second hand clothes consumption through a class and fashion perspective. Even though the history of the second hand market is closely connected to the working class, the academic research of resent years lacks this perspective. Through a netnographic method this study aims to fill that gap and shed light on the discussions concerning used clothing taking place on the Instagram account Klasshat (a left wing political account which presents a different, more negative view than mainstream media). This thesis follows second hand clothing’s journey from shame to status filled objects. Furthermore the study shows how second hand consumption can be viewed as a trickle-up-phenomenon, but how its diffusion is closely connected to class.},
  author       = {Edwardsson, Lisen},
  keyword      = {used clothing,Second hand,fashion,class,trickle up,begagnade kläder,mode,klass},
  language     = {swe},
  note         = {Student Paper},
  title        = {”Dags att ta tillbaka det som en gång var vårt och visa fingret till medelklassen” : en netnografisk studie kring Instagramkontot Klasshats förhållande till second hand-fenomenets uppsving},
  year         = {2017},
}