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Cooperation in sustainability transitions: C2C online sales in Italy.

Susanna, Giulia LU (2018) EKHS31 20181
Department of Economic History
Abstract
C2C online platforms contribute to the redistribution of goods and services in the economy, attributing value to resources otherwise wasted and fostering cooperation behaviours among consumers. However, the sustainable development of C2C markets is related to the users’ motivations of participation. This study investigates what are the socio-demographic and economic characteristics of individuals who perform C2C online sales in Italy. The analysis runs a probit regression over 16.828 individuals using data collected by ISTAT in 2016. The results suggest that being environmentally concerned has a positive effect on online C2C sales. In addition, the use of different internet platforms is positively related to online C2C sales. Other... (More)
C2C online platforms contribute to the redistribution of goods and services in the economy, attributing value to resources otherwise wasted and fostering cooperation behaviours among consumers. However, the sustainable development of C2C markets is related to the users’ motivations of participation. This study investigates what are the socio-demographic and economic characteristics of individuals who perform C2C online sales in Italy. The analysis runs a probit regression over 16.828 individuals using data collected by ISTAT in 2016. The results suggest that being environmentally concerned has a positive effect on online C2C sales. In addition, the use of different internet platforms is positively related to online C2C sales. Other insights include that generations that are not familiar with the internet use are less likely to sell online, that supply is proportional to ownership and that geographical areas present differences in sales. Therefore, the results provide a picture of the online C2C phenomenon in Italy with the aim of implementing policies in line with the Italian Circular Economy strategic framework. (Less)
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author
Susanna, Giulia LU
supervisor
organization
course
EKHS31 20181
year
type
H1 - Master's Degree (One Year)
subject
keywords
online C2C markets, Circular Economy, sharing economy, second-hand markets, sustainability, cooperation
language
English
id
8952328
date added to LUP
2018-08-20 14:50:16
date last changed
2018-08-20 14:50:16
@misc{8952328,
  abstract     = {{C2C online platforms contribute to the redistribution of goods and services in the economy, attributing value to resources otherwise wasted and fostering cooperation behaviours among consumers. However, the sustainable development of C2C markets is related to the users’ motivations of participation. This study investigates what are the socio-demographic and economic characteristics of individuals who perform C2C online sales in Italy. The analysis runs a probit regression over 16.828 individuals using data collected by ISTAT in 2016. The results suggest that being environmentally concerned has a positive effect on online C2C sales. In addition, the use of different internet platforms is positively related to online C2C sales. Other insights include that generations that are not familiar with the internet use are less likely to sell online, that supply is proportional to ownership and that geographical areas present differences in sales. Therefore, the results provide a picture of the online C2C phenomenon in Italy with the aim of implementing policies in line with the Italian Circular Economy strategic framework.}},
  author       = {{Susanna, Giulia}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Cooperation in sustainability transitions: C2C online sales in Italy.}},
  year         = {{2018}},
}