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“Dress for Success”: En undersökning av iscensättningen av femininitet kopplat till power dressing i modemagasinet Vogue

Lundberg, Julia LU (2018) MODK63 20181
Division of Fashion Science
Abstract
The objective of this dissertation, "Dress for Success" - A survey of the femininity creations linked to power dressing in the fashion magazine Vogue, is to analyze and compare John T Molloy ́s manual about power dressing to how the concept is represented in 3 different editorials in the fashion magazine Vogue. The analytical method that has been used are a semiotic analysis and intermediality. The theoretical perspectives of the thesis are performativity theory, staging of women in visual communication, fashion magazines as a legitimizer of fashion and fashion seen as a cultural object connected to femininity. The thesis problematizes that women in images are often portrayed as objects. The study emphasizes that fashion journalism and... (More)
The objective of this dissertation, "Dress for Success" - A survey of the femininity creations linked to power dressing in the fashion magazine Vogue, is to analyze and compare John T Molloy ́s manual about power dressing to how the concept is represented in 3 different editorials in the fashion magazine Vogue. The analytical method that has been used are a semiotic analysis and intermediality. The theoretical perspectives of the thesis are performativity theory, staging of women in visual communication, fashion magazines as a legitimizer of fashion and fashion seen as a cultural object connected to femininity. The thesis problematizes that women in images are often portrayed as objects. The study emphasizes that fashion journalism and fashion images are working together to make a stronger message of the representation. The result shows that the Vogue constructs a more feminine and sexualized representation compared to Molloy ́s version. In addition, the photographers and editor in chief – the creators of the representations, are not so critical towards which kind of representation they are producing. (Less)
Please use this url to cite or link to this publication:
author
Lundberg, Julia LU
supervisor
organization
course
MODK63 20181
year
type
M2 - Bachelor Degree
subject
keywords
Power dressing, femininity, performativity, gaze, Vogue, Helmut Newton, Ellen von Unwerth, Anna Wintour
language
Swedish
id
8952815
date added to LUP
2018-09-13 15:58:22
date last changed
2018-09-13 15:58:22
@misc{8952815,
  abstract     = {The objective of this dissertation, "Dress for Success" - A survey of the femininity creations linked to power dressing in the fashion magazine Vogue, is to analyze and compare John T Molloy ́s manual about power dressing to how the concept is represented in 3 different editorials in the fashion magazine Vogue. The analytical method that has been used are a semiotic analysis and intermediality. The theoretical perspectives of the thesis are performativity theory, staging of women in visual communication, fashion magazines as a legitimizer of fashion and fashion seen as a cultural object connected to femininity. The thesis problematizes that women in images are often portrayed as objects. The study emphasizes that fashion journalism and fashion images are working together to make a stronger message of the representation. The result shows that the Vogue constructs a more feminine and sexualized representation compared to Molloy ́s version. In addition, the photographers and editor in chief – the creators of the representations, are not so critical towards which kind of representation they are producing.},
  author       = {Lundberg, Julia},
  keyword      = {Power dressing,femininity,performativity,gaze,Vogue,Helmut Newton,Ellen von Unwerth,Anna Wintour},
  language     = {swe},
  note         = {Student Paper},
  title        = {“Dress for Success”: En undersökning av iscensättningen av femininitet kopplat till power dressing i modemagasinet Vogue},
  year         = {2018},
}