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Den genomskinliga plastväskan som identitetsskapande: en semiotisk bildanalys om hur en väska i transparent plast skapar nya förutsättningar för hur vi kommunicerar vår identitet

Ehrnborn, Victoria LU (2018) MODK63 20181
Division of Fashion Studies
Abstract
The conditions for identity formation are changing depending on where it’s presented and represented. Fashion is an important component when trying to communicate and create a social identity in today’s urban society which is characterized by consumption and media. This essay aims to examine in what way the transparent plastic bag can communicate our identity. By investigating and analyzing Instagram images of the plastic bag, through a semiotic analysis, we can understand which components are relevant and why. The results of the semiotic image analysis shows that the plastic bag holds a key position when trying to communicate an identity through it, mainly due to its capability to transform and be formed. The carrier can curate the... (More)
The conditions for identity formation are changing depending on where it’s presented and represented. Fashion is an important component when trying to communicate and create a social identity in today’s urban society which is characterized by consumption and media. This essay aims to examine in what way the transparent plastic bag can communicate our identity. By investigating and analyzing Instagram images of the plastic bag, through a semiotic analysis, we can understand which components are relevant and why. The results of the semiotic image analysis shows that the plastic bag holds a key position when trying to communicate an identity through it, mainly due to its capability to transform and be formed. The carrier can curate the content of the bag in a desired way, depending on the individual ideals and goals to be reached. Combined with the theories on how we create, build and communicate our identity the results show us which higher symbolic values we add to material culture. By knowing that the symbolic value in material culture is crucial for our identity, the study also shows how we both embrace and distance ourselves from the values we can or can’t identify ourselves with. Hence, we can use the transparent plastic bag to create, experiment and communicate our identity in a variable way. (Less)
Please use this url to cite or link to this publication:
author
Ehrnborn, Victoria LU
supervisor
organization
course
MODK63 20181
year
type
M2 - Bachelor Degree
subject
keywords
identity, plastic bag, transparent, fashion, symbolic value, semiotics
language
Swedish
id
8955212
date added to LUP
2018-09-24 11:47:32
date last changed
2018-09-24 11:47:32
@misc{8955212,
  abstract     = {{The conditions for identity formation are changing depending on where it’s presented and represented. Fashion is an important component when trying to communicate and create a social identity in today’s urban society which is characterized by consumption and media. This essay aims to examine in what way the transparent plastic bag can communicate our identity. By investigating and analyzing Instagram images of the plastic bag, through a semiotic analysis, we can understand which components are relevant and why. The results of the semiotic image analysis shows that the plastic bag holds a key position when trying to communicate an identity through it, mainly due to its capability to transform and be formed. The carrier can curate the content of the bag in a desired way, depending on the individual ideals and goals to be reached. Combined with the theories on how we create, build and communicate our identity the results show us which higher symbolic values we add to material culture. By knowing that the symbolic value in material culture is crucial for our identity, the study also shows how we both embrace and distance ourselves from the values we can or can’t identify ourselves with. Hence, we can use the transparent plastic bag to create, experiment and communicate our identity in a variable way.}},
  author       = {{Ehrnborn, Victoria}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Den genomskinliga plastväskan som identitetsskapande: en semiotisk bildanalys om hur en väska i transparent plast skapar nya förutsättningar för hur vi kommunicerar vår identitet}},
  year         = {{2018}},
}