"There is nothing hidden behind the mask, the mask is all there is": En netnografisk studie om influencers autenticitet och modets kommunikation via kanalen YouTube
(2018) MODK63 20181Division of Fashion Studies
- Abstract
- This bachelor thesis, “There is nothing hidden behind the mask, the mask is all there is.’ - A netnographic study on influencers’ authenticity and the communication of fashion through YouTube”, aims to understand the conception of authenticity and identity from a fashion perspective through the phenomenon vlogging on YouTube. By applying a netnographic research design, this thesis contains a collection of qualitative data that build upon theories derived from the “blogosphere” to understand how the phenomenon of authenticity and identity play out in the context of vlogging. Specifically, the study proceeded from two Australian fashion influencers and compared two selected videos from their YouTube channels. The findings showed that a... (More)
- This bachelor thesis, “There is nothing hidden behind the mask, the mask is all there is.’ - A netnographic study on influencers’ authenticity and the communication of fashion through YouTube”, aims to understand the conception of authenticity and identity from a fashion perspective through the phenomenon vlogging on YouTube. By applying a netnographic research design, this thesis contains a collection of qualitative data that build upon theories derived from the “blogosphere” to understand how the phenomenon of authenticity and identity play out in the context of vlogging. Specifically, the study proceeded from two Australian fashion influencers and compared two selected videos from their YouTube channels. The findings showed that a number of aspects played a significant role in forming identity, in which technological aspects were most prominent. Furthermore, the findings challenge the concept of authenticity in its complex relationship with identity. This research can contribute to current academia by adding knowledge to the studies of how identity can be represented in the blogosphere, as well as provide insight into how authenticity can take on different forms on YouTube. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8958691
- author
- Lindholm, Julia LU and Eliasson, Olivia LU
- supervisor
- organization
- course
- MODK63 20181
- year
- 2018
- type
- M2 - Bachelor Degree
- subject
- keywords
- Fashion, Mediatization, Identity, Influencer, YouTuber, Vlog, Authenticity
- language
- Swedish
- id
- 8958691
- date added to LUP
- 2020-09-11 11:18:24
- date last changed
- 2020-09-11 11:18:24
@misc{8958691,
abstract = {{This bachelor thesis, “There is nothing hidden behind the mask, the mask is all there is.’ - A netnographic study on influencers’ authenticity and the communication of fashion through YouTube”, aims to understand the conception of authenticity and identity from a fashion perspective through the phenomenon vlogging on YouTube. By applying a netnographic research design, this thesis contains a collection of qualitative data that build upon theories derived from the “blogosphere” to understand how the phenomenon of authenticity and identity play out in the context of vlogging. Specifically, the study proceeded from two Australian fashion influencers and compared two selected videos from their YouTube channels. The findings showed that a number of aspects played a significant role in forming identity, in which technological aspects were most prominent. Furthermore, the findings challenge the concept of authenticity in its complex relationship with identity. This research can contribute to current academia by adding knowledge to the studies of how identity can be represented in the blogosphere, as well as provide insight into how authenticity can take on different forms on YouTube.}},
author = {{Lindholm, Julia and Eliasson, Olivia}},
language = {{swe}},
note = {{Student Paper}},
title = {{"There is nothing hidden behind the mask, the mask is all there is": En netnografisk studie om influencers autenticitet och modets kommunikation via kanalen YouTube}},
year = {{2018}},
}