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Forming a Supply Chain Strategy for a Startup

Isacsson, Hanna and Kittle, Jakob (2019) MIOM05
Production Management
Abstract
About 90% of all startups fail to become successful, and the most significant reason is due to
premature scaling. Limited research has priorly been conducted in the borderland between startups
and supply chain. Explicitly on how a startup should go about defining its supply chain objective
and how to measure its performance. Nevertheless, the high-tech startup industry sees potential
in gaining insights about this issue. This study will develop a framework to guide startups in
choosing a good supply chain strategy and scale it properly.
Purpose
The purpose of this research study is to identify a supply chain strategy for startups to increase
preparedness for future growth.
Methodology
To fulfill the purpose of this thesis, a... (More)
About 90% of all startups fail to become successful, and the most significant reason is due to
premature scaling. Limited research has priorly been conducted in the borderland between startups
and supply chain. Explicitly on how a startup should go about defining its supply chain objective
and how to measure its performance. Nevertheless, the high-tech startup industry sees potential
in gaining insights about this issue. This study will develop a framework to guide startups in
choosing a good supply chain strategy and scale it properly.
Purpose
The purpose of this research study is to identify a supply chain strategy for startups to increase
preparedness for future growth.
Methodology
To fulfill the purpose of this thesis, a method was developed including two segments. Firstly, a
literature review was conducted which resulted in a theoretical framework. Secondly, empirics were
collected through interviews and a survey. The method is iterative, thus the resulting framework
is developed in close relations with both theory and empirics.
Conclusions
A framework for deciding on a supply chain strategy for a startup is presented. In addition, critical
success factors as well as relevant key performance indicators, for a startup to assess when scaling
v
is presented. In order to determine a supply chain strategy, we propose that the following four
factors should be considered: (1) the characteristics of the industry they are operating in, (2) the
type of product they are selling, (3) the stage in the product life cycle that the product is currently
in, and lastly (4) the stage in the startup life cycle the organization is currently in. The CSFs and
KPIs are identified to help a startup scale its supply chain. (Less)
Please use this url to cite or link to this publication:
author
Isacsson, Hanna and Kittle, Jakob
supervisor
organization
course
MIOM05
year
type
M1 - University Diploma
subject
keywords
Startup, Scaleup, Supply Chain Strategy, Born Global, High-tech, Manufacturing, Performance Measurements, Critical Success Factors, Scaling Startup
other publication id
19/5613
language
English
id
8972114
date added to LUP
2019-02-27 13:58:28
date last changed
2019-02-27 13:58:28
@misc{8972114,
  abstract     = {{About 90% of all startups fail to become successful, and the most significant reason is due to
premature scaling. Limited research has priorly been conducted in the borderland between startups
and supply chain. Explicitly on how a startup should go about defining its supply chain objective
and how to measure its performance. Nevertheless, the high-tech startup industry sees potential
in gaining insights about this issue. This study will develop a framework to guide startups in
choosing a good supply chain strategy and scale it properly.
Purpose
The purpose of this research study is to identify a supply chain strategy for startups to increase
preparedness for future growth.
Methodology
To fulfill the purpose of this thesis, a method was developed including two segments. Firstly, a
literature review was conducted which resulted in a theoretical framework. Secondly, empirics were
collected through interviews and a survey. The method is iterative, thus the resulting framework
is developed in close relations with both theory and empirics.
Conclusions
A framework for deciding on a supply chain strategy for a startup is presented. In addition, critical
success factors as well as relevant key performance indicators, for a startup to assess when scaling
v
is presented. In order to determine a supply chain strategy, we propose that the following four
factors should be considered: (1) the characteristics of the industry they are operating in, (2) the
type of product they are selling, (3) the stage in the product life cycle that the product is currently
in, and lastly (4) the stage in the startup life cycle the organization is currently in. The CSFs and
KPIs are identified to help a startup scale its supply chain.}},
  author       = {{Isacsson, Hanna and Kittle, Jakob}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Forming a Supply Chain Strategy for a Startup}},
  year         = {{2019}},
}