Goodwillskydd - Ja, finns det ett sådant? - En kritisk granskning av skyddet och bevarandet av ett varumärkes goodwill.
(2019) JURM02 20191Department of Law
Faculty of Law
- Abstract
- Goodwill as a phenomenon may seem generally known, but when one delves deep into the definition of the concept, there are many question marks.
- What is goodwill?
- How are goodwill protected for brands?
- Are there any legal rights that ensure that you own "your" goodwill, and in particular, how far does these rights extend?
In the society today, in Sweden and around the EU, there seems to be a hole in the legislation. It does not really catch up on the essence of the goodwill that has become. One speaks of goodwill both legally, financially and within accounting, but the definition is far from homogeneous in the different branches.
The economic importance of goodwill has increased recently with the emerging information society.... (More) - Goodwill as a phenomenon may seem generally known, but when one delves deep into the definition of the concept, there are many question marks.
- What is goodwill?
- How are goodwill protected for brands?
- Are there any legal rights that ensure that you own "your" goodwill, and in particular, how far does these rights extend?
In the society today, in Sweden and around the EU, there seems to be a hole in the legislation. It does not really catch up on the essence of the goodwill that has become. One speaks of goodwill both legally, financially and within accounting, but the definition is far from homogeneous in the different branches.
The economic importance of goodwill has increased recently with the emerging information society. Today we are influenced by advertising everywhere, in stores, on TV, social media and newspapers. The media flow of information in today's society is enormous and seems to grow larger. Regardless of whether we consciously receive this information or if it is done on a subconscious level, we are constantly building up a feeling and attitude towards brands and their products or services. This has meant that brand-promoting measures, in order to build up their goodwill, have never been as important as today.
This essay investigates the issues concerning the protection that goodwill can receive, both within Swedish law and at EU level. It is an overall economic perspective to highlight the importance of goodwill and also the great financial risk one suffers if someone infringes one's brand. (Less) - Abstract (Swedish)
- Goodwill som fenomen kan verka vara allmänt känt, men ur juridiskt perspektiv finns det många frågetecken.
- Vad är egentligen goodwill som immateriell rättighet?
- Hur skyddas goodwill för varumärken?
- Finns det några rättigheter som ser till att man äger ”sin” goodwill och hur långt sträcker sig dessa rättigheter?
I dagens samhälle i Sverige och runt om i EU verkar det finnas ett hål i lagstiftningen som inte riktigt fångar upp essensen av det moment som goodwill trots allt har blivit. Man talar om goodwill både rättsligt, ekonomiskt samt inom redovisning, men definitionen är långt ifrån homogen i de olika grenarna.
Den ekonomiska vikten av goodwill har ökat den senaste tiden i takt med det framväxande informationssamhället.... (More) - Goodwill som fenomen kan verka vara allmänt känt, men ur juridiskt perspektiv finns det många frågetecken.
- Vad är egentligen goodwill som immateriell rättighet?
- Hur skyddas goodwill för varumärken?
- Finns det några rättigheter som ser till att man äger ”sin” goodwill och hur långt sträcker sig dessa rättigheter?
I dagens samhälle i Sverige och runt om i EU verkar det finnas ett hål i lagstiftningen som inte riktigt fångar upp essensen av det moment som goodwill trots allt har blivit. Man talar om goodwill både rättsligt, ekonomiskt samt inom redovisning, men definitionen är långt ifrån homogen i de olika grenarna.
Den ekonomiska vikten av goodwill har ökat den senaste tiden i takt med det framväxande informationssamhället. Idag blir vi influerade av reklam överallt, i butiker, på TV, sociala medier och tidningar. Informationsflödet i dagens samhälle är enormt och verkar bara växa sig större. Oavsett om vi medvetet tar emot denna information eller om det sker på ett undermedvetet plan, så bygger vi ständigt upp en känsla och inställning till varumärken och deras produkter eller tjänster. Detta har lett till att varumärkesgynnande åtgärder, för att bygga upp sin goodwill aldrig varit så viktiga som idag.
Denna uppsats utreder frågeställningarna gällande det skydd som goodwill kan erhålla, både inom svensk rätt och på EU-nivå. Det är ett övergripande ekonomiskt perspektiv för att lyfta fram vikten av goodwill och även den stora ekonomiska förlust man lider om någon gör intrång på ens varumärke. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8977582
- author
- Lundgren, Rebecka LU
- supervisor
- organization
- alternative title
- Protection for goodwill, - Is there such a thing? - A critical view of the protection and preservation of goodwill for trademarks.
- course
- JURM02 20191
- year
- 2019
- type
- H3 - Professional qualifications (4 Years - )
- subject
- keywords
- immaterialrätt, goodwill, varumärkesrätt, marknadsrätt, EU-rätt
- language
- Swedish
- id
- 8977582
- date added to LUP
- 2019-09-23 14:04:44
- date last changed
- 2019-09-23 14:04:44
@misc{8977582,
abstract = {{Goodwill as a phenomenon may seem generally known, but when one delves deep into the definition of the concept, there are many question marks.
- What is goodwill?
- How are goodwill protected for brands?
- Are there any legal rights that ensure that you own "your" goodwill, and in particular, how far does these rights extend?
In the society today, in Sweden and around the EU, there seems to be a hole in the legislation. It does not really catch up on the essence of the goodwill that has become. One speaks of goodwill both legally, financially and within accounting, but the definition is far from homogeneous in the different branches.
The economic importance of goodwill has increased recently with the emerging information society. Today we are influenced by advertising everywhere, in stores, on TV, social media and newspapers. The media flow of information in today's society is enormous and seems to grow larger. Regardless of whether we consciously receive this information or if it is done on a subconscious level, we are constantly building up a feeling and attitude towards brands and their products or services. This has meant that brand-promoting measures, in order to build up their goodwill, have never been as important as today.
This essay investigates the issues concerning the protection that goodwill can receive, both within Swedish law and at EU level. It is an overall economic perspective to highlight the importance of goodwill and also the great financial risk one suffers if someone infringes one's brand.}},
author = {{Lundgren, Rebecka}},
language = {{swe}},
note = {{Student Paper}},
title = {{Goodwillskydd - Ja, finns det ett sådant? - En kritisk granskning av skyddet och bevarandet av ett varumärkes goodwill.}},
year = {{2019}},
}