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Hur strategisk internkommunikation skapar hållbara organisationer

Gatestål, Henrietta LU and Bliden, Giesela (2019) SKOK11 20191
Department of Strategic Communication
Abstract (Swedish)
I vårt globala samhälle har hållbarhet blivit av allt större vikt för organisationer i olika typer av branscher. Organisationer tenderar idag att prioritera att arbeta med externkommunikation gällande hållbarhetsfrågor istället för att bygga upp den inom organisationen via internkommunikation. För att påverka och skapa en mer hållbar affärsstrategi argumenterar vi för att ledare måste prioritera sin intern- kommunikation för att kunna utnyttja medarbetarnas kompetens till fullo.
Denna studie bidrar till strategisk kommunikation genom att titta på ett enskilt fall inom branschen för uthyrning av flyttbara moduler som dessutom expanderat mycket de senaste åren vilket har påverkat den interna kommunikationen. Ur ett socialt... (More)
I vårt globala samhälle har hållbarhet blivit av allt större vikt för organisationer i olika typer av branscher. Organisationer tenderar idag att prioritera att arbeta med externkommunikation gällande hållbarhetsfrågor istället för att bygga upp den inom organisationen via internkommunikation. För att påverka och skapa en mer hållbar affärsstrategi argumenterar vi för att ledare måste prioritera sin intern- kommunikation för att kunna utnyttja medarbetarnas kompetens till fullo.
Denna studie bidrar till strategisk kommunikation genom att titta på ett enskilt fall inom branschen för uthyrning av flyttbara moduler som dessutom expanderat mycket de senaste åren vilket har påverkat den interna kommunikationen. Ur ett socialt konstruktivistiskt perspektiv och med en kvalitativ forskningsmetod under- söker denna studie de interna aspekterna av kommunikation genom en kvalitativ triangulering. De tre perspektiv som används för att skingra nytt ljus på detta ämne, är kommunikationens intentioner, de kommunikationskanaler som används och slutligen mottagandet av kommunikationen bland medarbetarna. Genom dju- pintervjuer med medarbetarna har vi funnit att mer forskning behövs inom tydlig- het, sökbarhet och deltagande. Vidare har vår studie visat behovet av att ledare måste anpassa sina digitala kommunikationskanaler med en förståelse för de an- ställdas behov och krav. (Less)
Abstract
In our global society sustainability has become increasingly more important for organizations in different kinds of businesses. Organizations tend to favour to communicate externally that they are working with sustainability instead of com- municating internally. In order to impact and implement a more sustainable busi- ness strategy we argue that leaders need to prioritize and develop their internal communication in order to make the most out of employees’ expertise.
This study contributes to the field of strategic communication by looking at a single-case within the business of renting movable modules. Furthermore, this is an organisation that has expanded in recent years. From a social constructivist perspective and with a qualitative... (More)
In our global society sustainability has become increasingly more important for organizations in different kinds of businesses. Organizations tend to favour to communicate externally that they are working with sustainability instead of com- municating internally. In order to impact and implement a more sustainable busi- ness strategy we argue that leaders need to prioritize and develop their internal communication in order to make the most out of employees’ expertise.
This study contributes to the field of strategic communication by looking at a single-case within the business of renting movable modules. Furthermore, this is an organisation that has expanded in recent years. From a social constructivist perspective and with a qualitative research method this study examines the inter- nal aspects of communication through a qualitative triangulation. The three per- spectives used were the leaders intention of the communication, the communica- tion channels and finally the reception of the communication among the employ- ees. Through deep interviews of employees we have found three communication challenges within the areas of clarity, searchability and participation. Furthermore, our study has shown the need for the leader in this kind of organisation to adapt their digital communication channels with an understanding of the employees needs and demands. (Less)
Please use this url to cite or link to this publication:
author
Gatestål, Henrietta LU and Bliden, Giesela
supervisor
organization
course
SKOK11 20191
year
type
M2 - Bachelor Degree
subject
keywords
Hållbarhet, Internkommunikation, Ledarskap, Medarbetarskap, Strate- gisk Kommunikation, Digitala kommunikationskanaler, Sustainability, Internal communication, Leadership, Employeeship, Strategic communication, Digital Communication Channels.
language
Swedish
id
8979410
date added to LUP
2019-06-05 10:59:42
date last changed
2019-06-05 10:59:42
@misc{8979410,
  abstract     = {{In our global society sustainability has become increasingly more important for organizations in different kinds of businesses. Organizations tend to favour to communicate externally that they are working with sustainability instead of com- municating internally. In order to impact and implement a more sustainable busi- ness strategy we argue that leaders need to prioritize and develop their internal communication in order to make the most out of employees’ expertise.
This study contributes to the field of strategic communication by looking at a single-case within the business of renting movable modules. Furthermore, this is an organisation that has expanded in recent years. From a social constructivist perspective and with a qualitative research method this study examines the inter- nal aspects of communication through a qualitative triangulation. The three per- spectives used were the leaders intention of the communication, the communica- tion channels and finally the reception of the communication among the employ- ees. Through deep interviews of employees we have found three communication challenges within the areas of clarity, searchability and participation. Furthermore, our study has shown the need for the leader in this kind of organisation to adapt their digital communication channels with an understanding of the employees needs and demands.}},
  author       = {{Gatestål, Henrietta and Bliden, Giesela}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Hur strategisk internkommunikation skapar hållbara organisationer}},
  year         = {{2019}},
}