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Does beauty matter? - An analysis of the effects of physical attractiveness in social media networks -

Strey, Steve LU (2019) NEKP01 20191
Department of Economics
Abstract
The recent rise of social media networks has given billions of users the possibility to share content and create digital self-expressions. Hereby, the physical attractiveness of users’ plays is important when it comes to being liked by other people. Therefore, the aim of this study is to analyse if physical attractiveness and the beauty premium in social networks have an influence on the altruistic behaviour of other users. To answer the research question, an online experiment among university students, using social media profiles of attractive and unattractive people has been conducted. The participants were asked to perform dictator games and recruitment games. The results indicate that attractiveness in dictator games and the beauty... (More)
The recent rise of social media networks has given billions of users the possibility to share content and create digital self-expressions. Hereby, the physical attractiveness of users’ plays is important when it comes to being liked by other people. Therefore, the aim of this study is to analyse if physical attractiveness and the beauty premium in social networks have an influence on the altruistic behaviour of other users. To answer the research question, an online experiment among university students, using social media profiles of attractive and unattractive people has been conducted. The participants were asked to perform dictator games and recruitment games. The results indicate that attractiveness in dictator games and the beauty premium in recruitment have a strong impact on participants. Furthermore, women and persons that are single are more altruistic than men or persons in relationships, while Swedish people are less altruistic than other nationalities. No difference could be found when comparing various social networks. (Less)
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author
Strey, Steve LU
supervisor
organization
course
NEKP01 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Attractiveness, Social Networks, Beauty Premium, Jealousy, Behavioural Economics, Dictator Game, Recruitment
language
English
id
8985096
date added to LUP
2019-08-08 10:24:23
date last changed
2019-08-08 10:24:23
@misc{8985096,
  abstract     = {{The recent rise of social media networks has given billions of users the possibility to share content and create digital self-expressions. Hereby, the physical attractiveness of users’ plays is important when it comes to being liked by other people. Therefore, the aim of this study is to analyse if physical attractiveness and the beauty premium in social networks have an influence on the altruistic behaviour of other users. To answer the research question, an online experiment among university students, using social media profiles of attractive and unattractive people has been conducted. The participants were asked to perform dictator games and recruitment games. The results indicate that attractiveness in dictator games and the beauty premium in recruitment have a strong impact on participants. Furthermore, women and persons that are single are more altruistic than men or persons in relationships, while Swedish people are less altruistic than other nationalities. No difference could be found when comparing various social networks.}},
  author       = {{Strey, Steve}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Does beauty matter? - An analysis of the effects of physical attractiveness in social media networks -}},
  year         = {{2019}},
}