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Spegel, spegel på skärmen där … Hur tre författare framställer sig själva genom digitala plattformar

Åkesson, Johan LU (2019) FBMK12 20191
Division of Publishing Studies
Abstract
This essay is concerned with three authors' projection of self and their personal trademarks within various digital platforms. The authors' posts on social media are examined on the basis of how they relate to the authors' trademarks. Viveca Sten and Katarina Wennstam’s websites and Denise Rudberg’s podcast participation are analysed based on how these platforms present a projection of the authors' self. The analysis is based on different theoretical perspectives such as marketing theory, brand studies, performativity and celebrity studies.
Please use this url to cite or link to this publication:
author
Åkesson, Johan LU
supervisor
organization
course
FBMK12 20191
year
type
M2 - Bachelor Degree
subject
keywords
Publishing studies, brand, celebrity authors, social media, varumärke, sociala medier, kändisförfattare
language
Swedish
id
8986198
date added to LUP
2020-01-29 10:51:07
date last changed
2020-01-29 10:51:07
@misc{8986198,
  abstract     = {{This essay is concerned with three authors' projection of self and their personal trademarks within various digital platforms. The authors' posts on social media are examined on the basis of how they relate to the authors' trademarks. Viveca Sten and Katarina Wennstam’s websites and Denise Rudberg’s podcast participation are analysed based on how these platforms present a projection of the authors' self. The analysis is based on different theoretical perspectives such as marketing theory, brand studies, performativity and celebrity studies.}},
  author       = {{Åkesson, Johan}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Spegel, spegel på skärmen där … Hur tre författare framställer sig själva genom digitala plattformar}},
  year         = {{2019}},
}