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The fake-real or the real-fake? : En bild- och innehållsanalys om Lil Miquela, Kenza och Johanna E. Olsson på Instagram

Dahle, Oliver LU and Olsson, Ellen LU (2019) MODK63 20191
Division of Fashion Science
Abstract
The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. The thesis is investigating the virtual influencer Lil Miquela and the two human influencers Johanna Emma Olsson and Kenza Zouiten Subosic. By executing an semiotic analysis and a qualitative summative content analysis of two Instagram posts from each influencers. The themes representation, human brand and reality versus unreality is examined. The study showed that neither of the influencers could be seen as completely real on Instagram. This because there is a distinction... (More)
The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. The thesis is investigating the virtual influencer Lil Miquela and the two human influencers Johanna Emma Olsson and Kenza Zouiten Subosic. By executing an semiotic analysis and a qualitative summative content analysis of two Instagram posts from each influencers. The themes representation, human brand and reality versus unreality is examined. The study showed that neither of the influencers could be seen as completely real on Instagram. This because there is a distinction between the persona which is presented on social media versus the real person, which the persona is representing. This makes the virtual influencer as real, or unreal, as an human influencer on social media. (Less)
Please use this url to cite or link to this publication:
author
Dahle, Oliver LU and Olsson, Ellen LU
supervisor
organization
course
MODK63 20191
year
type
M2 - Bachelor Degree
subject
keywords
Influencer, Virtuality, Reality, Hyperreality, Representation, Identity, Instagram Influencer, Virtualitet, Verklighet, Hyperrealitet, Identitet, Instagram
language
Swedish
id
8989304
date added to LUP
2019-08-12 11:59:20
date last changed
2019-08-12 11:59:20
@misc{8989304,
  abstract     = {The purpose of this bachelor thesis, The fake-real or the real-fake? An image and content analysis about Lil Miquela, Kenza and Johanna E. Olsson on Instagram, is to make an qualitative analysis of influencers which is in a unclear state between reality and virtuality. The thesis is investigating the virtual influencer Lil Miquela and the two human influencers Johanna Emma Olsson and Kenza Zouiten Subosic. By executing an semiotic analysis and a qualitative summative content analysis of two Instagram posts from each influencers. The themes representation, human brand and reality versus unreality is examined. The study showed that neither of the influencers could be seen as completely real on Instagram. This because there is a distinction between the persona which is presented on social media versus the real person, which the persona is representing. This makes the virtual influencer as real, or unreal, as an human influencer on social media.},
  author       = {Dahle, Oliver and Olsson, Ellen},
  keyword      = {Influencer,Virtuality,Reality,Hyperreality,Representation,Identity,Instagram Influencer,Virtualitet,Verklighet,Hyperrealitet,Identitet,Instagram},
  language     = {swe},
  note         = {Student Paper},
  title        = {The fake-real or the real-fake? : En bild- och innehållsanalys om Lil Miquela, Kenza och Johanna E. Olsson på Instagram},
  year         = {2019},
}