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False Memories Resulting from a Choice Blindness Task Shapes Future Political Attitudes

Bengtegård Book, David LU (2019) KOGM20 20191
Cognitive Science
Abstract
In many attitude theories, it is commonly assumed that what we believe in is partly based on our own past actions, and that these actions shape our present opinion towards an issue. This suggests that how one remembers and represents past deci-sions could have an instigating role in establishing future at-titudes. However, the way attitudes change over time has gen-erally been explained by either self-perception processes or from resolving internal motivational conflicts. The aim of this thesis is to go beyond this conception of attitude change and explore an alternative explanation: that attitudes are liable to the dynamics and processes of memory. To do this, partici-pants stated their opinions on political issues, and the Choice... (More)
In many attitude theories, it is commonly assumed that what we believe in is partly based on our own past actions, and that these actions shape our present opinion towards an issue. This suggests that how one remembers and represents past deci-sions could have an instigating role in establishing future at-titudes. However, the way attitudes change over time has gen-erally been explained by either self-perception processes or from resolving internal motivational conflicts. The aim of this thesis is to go beyond this conception of attitude change and explore an alternative explanation: that attitudes are liable to the dynamics and processes of memory. To do this, partici-pants stated their opinions on political issues, and the Choice Blindness Paradigm was used to manipulate some of their pre-vious responses to indicate an opposite position. Participants were then asked to remember their previous responses to-gether with their current opinion on the issue directly after the manipulation and one day later to investigate how memories of past attitudes are influenced when accepting the false feed-back. Specifically, to test whether the choice blindness manip-ulation creates a false memory of a past attitude which partic-ipants’ uses when generating their future response on a polit-ical statement. The result showed that participants’ memory responses were strongly influenced by the manipulation and moved in direction of the false feedback, both directly follow-ing the manipulation as well as one day later. This effect was also found for attitude responses in which participants exhib-ited lasting shifts in attitudes. Additionally, the memory of past attitudes was a significant predictor for later attitude shifts and explained a large portion of variance in attitude change. These findings provide evidence that attitude change as well as choice blindness may result from memory mechanisms. And helps to understand how environmental forces and memory processes can interact in shaping future attitudes. (Less)
Please use this url to cite or link to this publication:
author
Bengtegård Book, David LU
supervisor
organization
course
KOGM20 20191
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Cognitive science, False memories, Attitude change, Choice blindness, Decision-making
language
English
id
8989830
date added to LUP
2019-08-15 09:24:36
date last changed
2019-08-15 09:24:36
@misc{8989830,
  abstract     = {In many attitude theories, it is commonly assumed that what we believe in is partly based on our own past actions, and that these actions shape our present opinion towards an issue. This suggests that how one remembers and represents past deci-sions could have an instigating role in establishing future at-titudes. However, the way attitudes change over time has gen-erally been explained by either self-perception processes or from resolving internal motivational conflicts. The aim of this thesis is to go beyond this conception of attitude change and explore an alternative explanation: that attitudes are liable to the dynamics and processes of memory. To do this, partici-pants stated their opinions on political issues, and the Choice Blindness Paradigm was used to manipulate some of their pre-vious responses to indicate an opposite position. Participants were then asked to remember their previous responses to-gether with their current opinion on the issue directly after the manipulation and one day later to investigate how memories of past attitudes are influenced when accepting the false feed-back. Specifically, to test whether the choice blindness manip-ulation creates a false memory of a past attitude which partic-ipants’ uses when generating their future response on a polit-ical statement. The result showed that participants’ memory responses were strongly influenced by the manipulation and moved in direction of the false feedback, both directly follow-ing the manipulation as well as one day later. This effect was also found for attitude responses in which participants exhib-ited lasting shifts in attitudes. Additionally, the memory of past attitudes was a significant predictor for later attitude shifts and explained a large portion of variance in attitude change. These findings provide evidence that attitude change as well as choice blindness may result from memory mechanisms. And helps to understand how environmental forces and memory processes can interact in shaping future attitudes.},
  author       = {Bengtegård Book, David},
  keyword      = {Cognitive science,False memories,Attitude change,Choice blindness,Decision-making},
  language     = {eng},
  note         = {Student Paper},
  title        = {False Memories Resulting from a Choice Blindness Task Shapes Future Political Attitudes},
  year         = {2019},
}