Advanced

Accelerating growth - Determinants of revenue growth in technology startups

Berglund, Tor LU and Peebo, Nicholas (2019) MIOM05 20191
Production Management
Abstract
In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. The purpose of this thesis is to identify, analyse and describe the determinants for growth in technology startups, in terms of their strategy, resources & capabilities, and value proposition. Relying on the analysis of the case studies in conjunction with established academic research, three areas of importance were identified. Firstly, a guiding... (More)
In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. The purpose of this thesis is to identify, analyse and describe the determinants for growth in technology startups, in terms of their strategy, resources & capabilities, and value proposition. Relying on the analysis of the case studies in conjunction with established academic research, three areas of importance were identified. Firstly, a guiding coalition that provides strategic direction is needed, at least in an advisory role, to guide the startup in the competitive landscape. Secondly, technology startups should put great emphasis on finding and retaining the right people in order to complement the capabilities of the entrepreneur and mitigate risks. Lastly, the startup must ensure that the product-market fit is adequate by researching the target market, construct a segmentation logic, and develop and configure a product or service that satisfies the segments’ preferences. (Less)
Please use this url to cite or link to this publication:
author
Berglund, Tor LU and Peebo, Nicholas
supervisor
organization
course
MIOM05 20191
year
type
M1 - University Diploma
subject
keywords
Capabilities, technology, monetisation, market entry, resources, revenue growth, SCA, startups, strategy, value proposition, WTP
language
English
id
8993667
date added to LUP
2019-10-15 14:36:30
date last changed
2019-10-15 14:36:30
@misc{8993667,
  abstract     = {In today’s competitive market landscape, companies in an early phase with a business model that in the long term is expected to generate revenues from a global customer base, are facing increasing challenges to realise their growth targets. At the same time, global economical, technological, and societal megatrends forces incumbents and new challengers alike to adapt their modus operandi. The purpose of this thesis is to identify, analyse and describe the determinants for growth in technology startups, in terms of their strategy, resources & capabilities, and value proposition. Relying on the analysis of the case studies in conjunction with established academic research, three areas of importance were identified. Firstly, a guiding coalition that provides strategic direction is needed, at least in an advisory role, to guide the startup in the competitive landscape. Secondly, technology startups should put great emphasis on finding and retaining the right people in order to complement the capabilities of the entrepreneur and mitigate risks. Lastly, the startup must ensure that the product-market fit is adequate by researching the target market, construct a segmentation logic, and develop and configure a product or service that satisfies the segments’ preferences.},
  author       = {Berglund, Tor and Peebo, Nicholas},
  keyword      = {Capabilities,technology,monetisation,market entry,resources,revenue growth,SCA,startups,strategy,value proposition,WTP},
  language     = {eng},
  note         = {Student Paper},
  title        = {Accelerating growth - Determinants of revenue growth in technology startups},
  year         = {2019},
}