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Zebra - Football shoes for women

Lindberg, Isac (2019) In Diploma work IDEL01 20191
Industrial Design
Abstract
Gender inequality in sports is a serious issue that needs to be defeated. The imbalance between the genders occurs
in everything from media publicity to salaries, access to facilities and branding. Fortunately,
football among women is getting more popular day by day, which has
created a need for football shoes designed for women. However, still today, football brands rely on a “pink it and
shrink it” method and invest very little focus on women´s football. My contribution to the industry is a
football shoe concept designed for women. The shoe is designed to fit the avarage womans feet and anatomy as we
as to reduce the risks of common injuries. The goal of the project is to question current gender inequalitites and to
remind... (More)
Gender inequality in sports is a serious issue that needs to be defeated. The imbalance between the genders occurs
in everything from media publicity to salaries, access to facilities and branding. Fortunately,
football among women is getting more popular day by day, which has
created a need for football shoes designed for women. However, still today, football brands rely on a “pink it and
shrink it” method and invest very little focus on women´s football. My contribution to the industry is a
football shoe concept designed for women. The shoe is designed to fit the avarage womans feet and anatomy as we
as to reduce the risks of common injuries. The goal of the project is to question current gender inequalitites and to
remind that football is for everyone, regardless of gender. (Less)
Please use this url to cite or link to this publication:
author
Lindberg, Isac
supervisor
organization
course
IDEL01 20191
year
type
M2 - Bachelor Degree
subject
publication/series
Diploma work
report number
LUT-DVIDE/ EX--19/50457-SE
other publication id
ISRN
language
English
id
8997202
date added to LUP
2019-10-28 16:07:49
date last changed
2019-10-28 16:07:49
@misc{8997202,
  abstract     = {{Gender inequality in sports is a serious issue that needs to be defeated. The imbalance between the genders occurs 
in everything from media publicity to salaries, access to facilities and branding. Fortunately, 
football among women is getting more popular day by day, which has 
created a need for football shoes designed for women. However, still today, football brands rely on a “pink it and 
shrink it” method and invest very little focus on women´s football. My contribution to the industry is a 
football shoe concept designed for women. The shoe is designed to fit the avarage womans feet and anatomy as we 
as to reduce the risks of common injuries. The goal of the project is to question current gender inequalitites and to 
remind that football is for everyone, regardless of gender.}},
  author       = {{Lindberg, Isac}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Diploma work}},
  title        = {{Zebra - Football shoes for women}},
  year         = {{2019}},
}