Social commerce - A user-centered design approach
(2019) MAMM01 20192Ergonomics and Aerosol Technology
- Abstract
- Social commerce (s-commerce) is a new paradigm for electronic commerce (e-
commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a
topic that needs more research, and that creating user-centered s-commerce
websites is cumbersome and a hindrance for s-commerce adoption. The main research objective of this thesis was to investigate the result of applying a user-
centered design process to incorporate sociability into an e-commerce website.
How product characteristics influence s-commerce design was also investigated.
Initially, a review of some of Sweden’s largest online stores was conducted.
Drawing on the conceptual model found in the... (More) - Social commerce (s-commerce) is a new paradigm for electronic commerce (e-
commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a
topic that needs more research, and that creating user-centered s-commerce
websites is cumbersome and a hindrance for s-commerce adoption. The main research objective of this thesis was to investigate the result of applying a user-
centered design process to incorporate sociability into an e-commerce website.
How product characteristics influence s-commerce design was also investigated.
Initially, a review of some of Sweden’s largest online stores was conducted.
Drawing on the conceptual model found in the reviewed stores, a low-fidelity (Lo-Fi) prototype of a fictional e-commerce platform was created. Using a user-
centered design process, sociability was integrated into the fictional e-commerce platform. In order to integrate sociability, comprehensive s-commerce design requirements were formulated and a participatory design session held. There-
after, two design iterations were performed - each iteration concluded with a test. The final test of the prototype evaluated usability, as well as other impor-
tant s-commerce aspects, such as trust.
The final test revealed that a user-centered design process could be suitable
for s-commerce design, as the prototype fulfilled many criteria important within
the s-commerce context. Furthermore, the result from the participatory design session indicates that product characteristics influence s-commerce design. How-
ever, the prototype was not tested in production, none of the evaluations have statistical significance and some s-commerce aspects were not evaluated. (Less) - Popular Abstract (Swedish)
- I en tid då sociala medier tar upp allt mer av vår tid, hur ska e-handeln hantera att sociala
medier nu även investerar i e-handel. Genom att investera i sociala medier såklart! Frågan är
bara hur?
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8997843
- author
- Johansson, Hampus LU
- supervisor
- organization
- course
- MAMM01 20192
- year
- 2019
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- user-centered design, social commerce, social commerce design, e-commerce, social media
- language
- English
- id
- 8997843
- date added to LUP
- 2020-01-24 13:18:36
- date last changed
- 2020-01-29 10:20:49
@misc{8997843,
abstract = {{Social commerce (s-commerce) is a new paradigm for electronic commerce (e-
commerce) where sociability, such as reviews and forums, is introduced into the e-commerce context. Previous research point to s-commerce design as a
topic that needs more research, and that creating user-centered s-commerce
websites is cumbersome and a hindrance for s-commerce adoption. The main research objective of this thesis was to investigate the result of applying a user-
centered design process to incorporate sociability into an e-commerce website.
How product characteristics influence s-commerce design was also investigated.
Initially, a review of some of Sweden’s largest online stores was conducted.
Drawing on the conceptual model found in the reviewed stores, a low-fidelity (Lo-Fi) prototype of a fictional e-commerce platform was created. Using a user-
centered design process, sociability was integrated into the fictional e-commerce platform. In order to integrate sociability, comprehensive s-commerce design requirements were formulated and a participatory design session held. There-
after, two design iterations were performed - each iteration concluded with a test. The final test of the prototype evaluated usability, as well as other impor-
tant s-commerce aspects, such as trust.
The final test revealed that a user-centered design process could be suitable
for s-commerce design, as the prototype fulfilled many criteria important within
the s-commerce context. Furthermore, the result from the participatory design session indicates that product characteristics influence s-commerce design. How-
ever, the prototype was not tested in production, none of the evaluations have statistical significance and some s-commerce aspects were not evaluated.}},
author = {{Johansson, Hampus}},
language = {{eng}},
note = {{Student Paper}},
title = {{Social commerce - A user-centered design approach}},
year = {{2019}},
}