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Israelisk propaganda?

Aurell, Sara LU (2020) STVK02 20201
Department of Political Science
Abstract
The aim of this thesis is to investigate how Israel promotes its own public image abroad, and specifically how it does this through the organization Hasbara Fellowships. An organization which offers American students an opportunity to participate in student exchange programs in Israel. The goals of these exchange programs are to make the participating students pro-Israel activists on their respective college campuses upon returning home to the United States. Hasbara Fellowships uses soft power and nation branding to promote Israel and Israeli interests. The soft power is applied to the students by letting them participate in different work-shops and exercises with the purpose of positively affecting their thoughts and opinions regarding... (More)
The aim of this thesis is to investigate how Israel promotes its own public image abroad, and specifically how it does this through the organization Hasbara Fellowships. An organization which offers American students an opportunity to participate in student exchange programs in Israel. The goals of these exchange programs are to make the participating students pro-Israel activists on their respective college campuses upon returning home to the United States. Hasbara Fellowships uses soft power and nation branding to promote Israel and Israeli interests. The soft power is applied to the students by letting them participate in different work-shops and exercises with the purpose of positively affecting their thoughts and opinions regarding Israel. Nation branding is applied by Hasbara Fellowships bringing the students to Israel and letting them experience carefully selected parts of the country. Nation branding is a form of soft power and by letting the students see only what is considered to be the positive sides of Israel, Hasbara Fellowships is affecting the students opinions and decisions when it comes to questions regarding Israel. Soft power and nation branding thus go hand in hand. The theory put forth in this thesis is that the individuals are the messengers of public diplomacy. In the case of Israel and Hasbara Fellowships it is the students that become these messengers of public diplomacy, acting indirectly in the interest of the Israeli government. (Less)
Please use this url to cite or link to this publication:
author
Aurell, Sara LU
supervisor
organization
course
STVK02 20201
year
type
M2 - Bachelor Degree
subject
keywords
Israel, hasbara, nation branding, soft power, public diplomacy
language
Swedish
id
9009702
date added to LUP
2020-09-21 15:40:51
date last changed
2020-09-21 15:40:51
@misc{9009702,
  abstract     = {{The aim of this thesis is to investigate how Israel promotes its own public image abroad, and specifically how it does this through the organization Hasbara Fellowships. An organization which offers American students an opportunity to participate in student exchange programs in Israel. The goals of these exchange programs are to make the participating students pro-Israel activists on their respective college campuses upon returning home to the United States. Hasbara Fellowships uses soft power and nation branding to promote Israel and Israeli interests. The soft power is applied to the students by letting them participate in different work-shops and exercises with the purpose of positively affecting their thoughts and opinions regarding Israel. Nation branding is applied by Hasbara Fellowships bringing the students to Israel and letting them experience carefully selected parts of the country. Nation branding is a form of soft power and by letting the students see only what is considered to be the positive sides of Israel, Hasbara Fellowships is affecting the students opinions and decisions when it comes to questions regarding Israel. Soft power and nation branding thus go hand in hand. The theory put forth in this thesis is that the individuals are the messengers of public diplomacy. In the case of Israel and Hasbara Fellowships it is the students that become these messengers of public diplomacy, acting indirectly in the interest of the Israeli government.}},
  author       = {{Aurell, Sara}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Israelisk propaganda?}},
  year         = {{2020}},
}