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What is the Function of the University?

Nyström, Gustav LU and Durlind, August (2020) SKDK11 20201
Department of Strategic Communication
Abstract
The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. The thesis intends to expand knowledge in the field of organizational crisis communication, and to increase the understanding of the social climate of the university world. Through a phenomenological approach, qualitative interviews and textual analysis have been conducted. The empirical material has been analyzed through the rhetorical arena theory and moral foundation theory.... (More)
The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. The thesis intends to expand knowledge in the field of organizational crisis communication, and to increase the understanding of the social climate of the university world. Through a phenomenological approach, qualitative interviews and textual analysis have been conducted. The empirical material has been analyzed through the rhetorical arena theory and moral foundation theory. The analysis indicates that there are several interpretations of what the function of the university should be and that those interpretations can appeal to different moral foundations. Further, the findings propose that different moral foundations might be in conflict with each other, thus polarizing the debate of what the function of the university should be. The authors stress the importance of dialogue in order to avoid a potential future crisis within Lund University. (Less)
Popular Abstract
The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. The thesis intends to expand knowledge in the field of organizational crisis communication, and to increase the understanding of the social climate of the university world. Through a phenomenological approach, qualitative interviews and textual analysis have been conducted. The empirical material has been analyzed through the rhetorical arena theory and moral foundation theory.... (More)
The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. The thesis intends to expand knowledge in the field of organizational crisis communication, and to increase the understanding of the social climate of the university world. Through a phenomenological approach, qualitative interviews and textual analysis have been conducted. The empirical material has been analyzed through the rhetorical arena theory and moral foundation theory. The analysis indicates that there are several interpretations of what the function of the university should be and that those interpretations can appeal to different moral foundations. Further, the findings propose that different moral foundations might be in conflict with each other, thus polarizing the debate of what the function of the university should be. The authors stress the importance of dialogue in order to avoid a potential future crisis within Lund University. (Less)
Please use this url to cite or link to this publication:
author
Nyström, Gustav LU and Durlind, August
supervisor
organization
alternative title
How differences in morality polarizes the debate
course
SKDK11 20201
year
type
M2 - Bachelor Degree
subject
keywords
Lund University, strategic communication, moral foundation theory, rhetorical arena theory, crisis communication, safetyism, academic freedom
language
English
id
9015113
date added to LUP
2020-06-15 09:57:48
date last changed
2020-06-15 09:57:48
@misc{9015113,
  abstract     = {The purpose of this thesis is to explore how differences in morality polarizes the debate of what the function of the university should be, and how that might indicate a potential organizational crisis for Lund University. The study is primarily based on the case concerning the removal of teacher Johan Grant, that took place at Lund University in the fall of 2019. The thesis intends to expand knowledge in the field of organizational crisis communication, and to increase the understanding of the social climate of the university world. Through a phenomenological approach, qualitative interviews and textual analysis have been conducted. The empirical material has been analyzed through the rhetorical arena theory and moral foundation theory. The analysis indicates that there are several interpretations of what the function of the university should be and that those interpretations can appeal to different moral foundations. Further, the findings propose that different moral foundations might be in conflict with each other, thus polarizing the debate of what the function of the university should be. The authors stress the importance of dialogue in order to avoid a potential future crisis within Lund University.},
  author       = {Nyström, Gustav and Durlind, August},
  keyword      = {Lund University,strategic communication,moral foundation theory,rhetorical arena theory,crisis communication,safetyism,academic freedom},
  language     = {eng},
  note         = {Student Paper},
  title        = {What is the Function of the University?},
  year         = {2020},
}