Which Door Leads to Product Success in the Hotel Market? An Investigation of the Product Launch and Market Segmentation of a New Product Development
(2020) MIOM05 20201Production Management
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9029935
- author
- Andreasson, Fredrika LU
- supervisor
- organization
- course
- MIOM05 20201
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Product launch, User insight, Customer value, Decision-making process, Market segmentation
- language
- English
- id
- 9029935
- date added to LUP
- 2020-09-25 14:41:41
- date last changed
- 2021-06-14 16:14:56
@misc{9029935,
author = {{Andreasson, Fredrika}},
language = {{eng}},
note = {{Student Paper}},
title = {{Which Door Leads to Product Success in the Hotel Market? An Investigation of the Product Launch and Market Segmentation of a New Product Development}},
year = {{2020}},
}