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Stereotypinnehåll för sociala grupper med olika hög social status: Effekten av deltagarinstruktioner inom Stereotype Content Model

Ahlqvist, Tobias LU and Basic Knezevic, Sabina LU (2021) PSYK11 20202
Department of Psychology
Abstract
Stereotype research has previously employed different techniques of measuring stereotype content. One such theory is the Stereotype Content Model (SCM) in which content is measured along the dimensions of competence and warmth (Fiske et al., 2002) or the parallels agency and communion (Abele et al., 2016). To capture these dimensions accurately, without norms of what is socially acceptable affecting the results, researchers instruct the participants to describe stereotypes in accordance with what they think society at large believes (Fiske et al, 2002.). This study aims to test the effectiveness of the instructions in avoiding social desirability, as well as the effect of status in measuring stereotype content. A 2x2 factor analysis using... (More)
Stereotype research has previously employed different techniques of measuring stereotype content. One such theory is the Stereotype Content Model (SCM) in which content is measured along the dimensions of competence and warmth (Fiske et al., 2002) or the parallels agency and communion (Abele et al., 2016). To capture these dimensions accurately, without norms of what is socially acceptable affecting the results, researchers instruct the participants to describe stereotypes in accordance with what they think society at large believes (Fiske et al, 2002.). This study aims to test the effectiveness of the instructions in avoiding social desirability, as well as the effect of status in measuring stereotype content. A 2x2 factor analysis using the factors instructed perspective (cultural/personal) and social status (rich/poor) was used to test this (N = 709). Results confirm SCM’s previous findings on stereotype content for social status: high agency and low communion for the group rich, and low agency and high communion for the group poor. In addition, an interaction between instruction and social group for measures of agency was uncovered, such an interaction was however not found for communion. Because only the lowest dimension (agency) of the group poor was affected by instruction, results indicate that participants are more likely to give an answer affected by social desirability when asked to give one’s own opinion about a group compared to when they are asked to give an answer concerning cultural stereotypes. Further analyses and theoretical implications are discussed. (Less)
Abstract (Swedish)
Stereotypforskning har använt olika metoder för att mäta stereotypinnehåll. En teori som gör det är Stereotype Content Model (SCM) där stereotypinnehåll mäts enligt dimensionerna kompetens och värme (Fiske et al., 2002) eller dess paralleller agens och kommunalitet (Abele et al., 2016). För att få fram sanna mätningar av stereotypinnehåll, och undvika påverkan av social önskvärdhet, ombeds deltagarna skatta vad de anser att samhället i sig tycker om en grupps stereotypinnehåll (Fiske et al., 2002). Denna studien syftar till att undersöka hur väl dessa instruktioner undviker social önskvärdhet samt hur social status påverkar mätning av stereotypinnehåll. En 2x2 faktoranalys med faktorerna deltagarinstruktioner (kulturell/personlig)och... (More)
Stereotypforskning har använt olika metoder för att mäta stereotypinnehåll. En teori som gör det är Stereotype Content Model (SCM) där stereotypinnehåll mäts enligt dimensionerna kompetens och värme (Fiske et al., 2002) eller dess paralleller agens och kommunalitet (Abele et al., 2016). För att få fram sanna mätningar av stereotypinnehåll, och undvika påverkan av social önskvärdhet, ombeds deltagarna skatta vad de anser att samhället i sig tycker om en grupps stereotypinnehåll (Fiske et al., 2002). Denna studien syftar till att undersöka hur väl dessa instruktioner undviker social önskvärdhet samt hur social status påverkar mätning av stereotypinnehåll. En 2x2 faktoranalys med faktorerna deltagarinstruktioner (kulturell/personlig)och status (rika/fattiga) användes för att utforska syftet (N = 709). Resultaten bekräftar SCMs tidigare forskningsresultat om stereotypinnehåll: hög agens och låg kommunalitet för gruppen rika, och låg agens och hög kommunalitet för gruppen fattiga. En interaktionseffekt mellan deltagarinstruktioner och social status för mätningar av agens hittades även, men ingen interaktionseffekt hittades för kommunalitet. Eftersom endast den lägsta dimensionen (agens) för gruppen fattiga påverkades av deltagarinstruktion, så indikerar resultaten att social önskvärdhet påverkar ens svar när en efterfrågas om att ge sin personliga åsikt kring en grupp jämfört med
när en ombeds ge kulturella åsikter. Djupare analyser och teoretiska implikationer diskuteras. (Less)
Please use this url to cite or link to this publication:
author
Ahlqvist, Tobias LU and Basic Knezevic, Sabina LU
supervisor
organization
course
PSYK11 20202
year
type
M2 - Bachelor Degree
subject
keywords
stereotype content, agency, communion, instructed perspective, social desirability, rich, poor, stereotypinnehåll, agens, kommunalitet, deltagarinstruktioner, social önskvärdhet, rika, fattiga
language
Swedish
id
9035799
date added to LUP
2021-01-21 13:36:28
date last changed
2021-01-21 13:48:14
@misc{9035799,
  abstract     = {{Stereotype research has previously employed different techniques of measuring stereotype content. One such theory is the Stereotype Content Model (SCM) in which content is measured along the dimensions of competence and warmth (Fiske et al., 2002) or the parallels agency and communion (Abele et al., 2016). To capture these dimensions accurately, without norms of what is socially acceptable affecting the results, researchers instruct the participants to describe stereotypes in accordance with what they think society at large believes (Fiske et al, 2002.). This study aims to test the effectiveness of the instructions in avoiding social desirability, as well as the effect of status in measuring stereotype content. A 2x2 factor analysis using the factors instructed perspective (cultural/personal) and social status (rich/poor) was used to test this (N = 709). Results confirm SCM’s previous findings on stereotype content for social status: high agency and low communion for the group rich, and low agency and high communion for the group poor. In addition, an interaction between instruction and social group for measures of agency was uncovered, such an interaction was however not found for communion. Because only the lowest dimension (agency) of the group poor was affected by instruction, results indicate that participants are more likely to give an answer affected by social desirability when asked to give one’s own opinion about a group compared to when they are asked to give an answer concerning cultural stereotypes. Further analyses and theoretical implications are discussed.}},
  author       = {{Ahlqvist, Tobias and Basic Knezevic, Sabina}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Stereotypinnehåll för sociala grupper med olika hög social status: Effekten av deltagarinstruktioner inom Stereotype Content Model}},
  year         = {{2021}},
}