The Effect of Expected Outcome on Attendance
(2021) NEKP01 20211Department of Economics
- Abstract (Swedish)
- Live attendance at sports events is important for individual teams as well as for the broader
community of a sport. The amount of uncertainty about the outcome of a game is considered a
crucial determinant of game attendance. This study examines how fans’ expectation about
game outcome affects game attendance in Swedish Allsvenskan. The empirical analysis is
guided by a behavioural model of the decision to attend sports events. Using a fixed effects
estimator, we find that fans show a preference for games with little uncertainty. This can be
explained by reference-dependent preferences and loss aversion.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9066513
- author
- Reuter, Johannes LU and Hallbäck, Ismael
- supervisor
- organization
- alternative title
- Evidence from Swedish Allsvenskan
- course
- NEKP01 20211
- year
- 2021
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- prospect theory, attendance demand, football, uncertainty of outcome hypothesis
- language
- English
- id
- 9066513
- date added to LUP
- 2021-10-14 10:04:48
- date last changed
- 2021-10-14 10:04:48
@misc{9066513, abstract = {{Live attendance at sports events is important for individual teams as well as for the broader community of a sport. The amount of uncertainty about the outcome of a game is considered a crucial determinant of game attendance. This study examines how fans’ expectation about game outcome affects game attendance in Swedish Allsvenskan. The empirical analysis is guided by a behavioural model of the decision to attend sports events. Using a fixed effects estimator, we find that fans show a preference for games with little uncertainty. This can be explained by reference-dependent preferences and loss aversion.}}, author = {{Reuter, Johannes and Hallbäck, Ismael}}, language = {{eng}}, note = {{Student Paper}}, title = {{The Effect of Expected Outcome on Attendance}}, year = {{2021}}, }