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The Effect of Expected Outcome on Attendance

Reuter, Johannes LU and Hallbäck, Ismael (2021) NEKP01 20211
Department of Economics
Abstract (Swedish)
Live attendance at sports events is important for individual teams as well as for the broader
community of a sport. The amount of uncertainty about the outcome of a game is considered a
crucial determinant of game attendance. This study examines how fans’ expectation about
game outcome affects game attendance in Swedish Allsvenskan. The empirical analysis is
guided by a behavioural model of the decision to attend sports events. Using a fixed effects
estimator, we find that fans show a preference for games with little uncertainty. This can be
explained by reference-dependent preferences and loss aversion.
Please use this url to cite or link to this publication:
author
Reuter, Johannes LU and Hallbäck, Ismael
supervisor
organization
alternative title
Evidence from Swedish Allsvenskan
course
NEKP01 20211
year
type
H2 - Master's Degree (Two Years)
subject
keywords
prospect theory, attendance demand, football, uncertainty of outcome hypothesis
language
English
id
9066513
date added to LUP
2021-10-14 10:04:48
date last changed
2021-10-14 10:04:48
@misc{9066513,
  abstract     = {{Live attendance at sports events is important for individual teams as well as for the broader 
community of a sport. The amount of uncertainty about the outcome of a game is considered a 
crucial determinant of game attendance. This study examines how fans’ expectation about 
game outcome affects game attendance in Swedish Allsvenskan. The empirical analysis is 
guided by a behavioural model of the decision to attend sports events. Using a fixed effects 
estimator, we find that fans show a preference for games with little uncertainty. This can be 
explained by reference-dependent preferences and loss aversion.}},
  author       = {{Reuter, Johannes and Hallbäck, Ismael}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The Effect of Expected Outcome on Attendance}},
  year         = {{2021}},
}