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PR-byråns roll i en era av soft power - Hur saudiarabisk reform marknadsförs mot amerikansk publik

Wallberg, Ulrik LU (2022) STVK02 20221
Department of Political Science
Abstract
The aim of this study is to examine the role of PR firm Qorvis as an intermediary actor in Saudi Arabian public diplomacy. Qorvis, an American registered company, has been on the kingdom's pay list since the events of 9/11, providing it with services such as strategic communication and international outreach. Since the launching of Saudi Arabia’s Vision 2030 in 2016, Qorvis has played a decisive role in shaping the Kingdom’s English language social media outlets and boosting its image as an emerging soft power nation. However, as the results of this study imply, the company’s actual scope of work stretches beyond that of “traditional” public relations. Rather than explaining complex cultural and religious phenomena, Qorvis omitted crucial... (More)
The aim of this study is to examine the role of PR firm Qorvis as an intermediary actor in Saudi Arabian public diplomacy. Qorvis, an American registered company, has been on the kingdom's pay list since the events of 9/11, providing it with services such as strategic communication and international outreach. Since the launching of Saudi Arabia’s Vision 2030 in 2016, Qorvis has played a decisive role in shaping the Kingdom’s English language social media outlets and boosting its image as an emerging soft power nation. However, as the results of this study imply, the company’s actual scope of work stretches beyond that of “traditional” public relations. Rather than explaining complex cultural and religious phenomena, Qorvis omitted crucial details, reducing the reader's interpretation of the two reforms included in the research. The cross-disciplinary field of communication and international politics is proving more important in an era of soft power. Yet, most countries and global political institutions do not require intermediary communicators such as Qorvis to register their work and clients in a transparency register. More studies on this field, preferably from a democratic perspective, are much encouraged. (Less)
Please use this url to cite or link to this publication:
author
Wallberg, Ulrik LU
supervisor
organization
course
STVK02 20221
year
type
M2 - Bachelor Degree
subject
keywords
Public Relations, PR firm Qorvis, Saudi Arabia, public diplomacy, soft power, communication, international politics
language
Swedish
id
9079913
date added to LUP
2022-07-03 08:35:40
date last changed
2022-10-31 11:05:19
@misc{9079913,
  abstract     = {{The aim of this study is to examine the role of PR firm Qorvis as an intermediary actor in Saudi Arabian public diplomacy. Qorvis, an American registered company, has been on the kingdom's pay list since the events of 9/11, providing it with services such as strategic communication and international outreach. Since the launching of Saudi Arabia’s Vision 2030 in 2016, Qorvis has played a decisive role in shaping the Kingdom’s English language social media outlets and boosting its image as an emerging soft power nation. However, as the results of this study imply, the company’s actual scope of work stretches beyond that of “traditional” public relations. Rather than explaining complex cultural and religious phenomena, Qorvis omitted crucial details, reducing the reader's interpretation of the two reforms included in the research. The cross-disciplinary field of communication and international politics is proving more important in an era of soft power. Yet, most countries and global political institutions do not require intermediary communicators such as Qorvis to register their work and clients in a transparency register. More studies on this field, preferably from a democratic perspective, are much encouraged.}},
  author       = {{Wallberg, Ulrik}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{PR-byråns roll i en era av soft power - Hur saudiarabisk reform marknadsförs mot amerikansk publik}},
  year         = {{2022}},
}