Skapa trovärdighet online
(2022) STVK02 20221Department of Political Science
- Abstract
- This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and methods for studying what deeper meaning is said and not said in the video. Because this study tries to assess the gain of credibility from its audience, a dramaturgical and social relationship part complements the study of language. The results from the study show that Rezo uses a more informal language and stage while portraying the German government party CDU... (More)
- This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and methods for studying what deeper meaning is said and not said in the video. Because this study tries to assess the gain of credibility from its audience, a dramaturgical and social relationship part complements the study of language. The results from the study show that Rezo uses a more informal language and stage while portraying the German government party CDU as something negative. He builds a friendly relationship with his viewer by including them in his language and, at the same time, tries to throw out some values that should matter to them by using doomsday sentences. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9080282
- author
- Tröhler, Mikael LU
- supervisor
- organization
- alternative title
- En kritisk diskursanalys av influencers språkanvändande i den politiska och vetenskapliga debatten
- course
- STVK02 20221
- year
- 2022
- type
- M2 - Bachelor Degree
- subject
- keywords
- Trovärdighet, Influencer, Kritisk diskursanalys, Norman Fairclough, Dramaturgi, Parasocial relation
- language
- Swedish
- id
- 9080282
- date added to LUP
- 2022-07-03 08:34:49
- date last changed
- 2022-07-03 08:34:49
@misc{9080282, abstract = {{This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and methods for studying what deeper meaning is said and not said in the video. Because this study tries to assess the gain of credibility from its audience, a dramaturgical and social relationship part complements the study of language. The results from the study show that Rezo uses a more informal language and stage while portraying the German government party CDU as something negative. He builds a friendly relationship with his viewer by including them in his language and, at the same time, tries to throw out some values that should matter to them by using doomsday sentences.}}, author = {{Tröhler, Mikael}}, language = {{swe}}, note = {{Student Paper}}, title = {{Skapa trovärdighet online}}, year = {{2022}}, }