Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Skapa trovärdighet online

Tröhler, Mikael LU (2022) STVK02 20221
Department of Political Science
Abstract
This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and methods for studying what deeper meaning is said and not said in the video. Because this study tries to assess the gain of credibility from its audience, a dramaturgical and social relationship part complements the study of language. The results from the study show that Rezo uses a more informal language and stage while portraying the German government party CDU... (More)
This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and methods for studying what deeper meaning is said and not said in the video. Because this study tries to assess the gain of credibility from its audience, a dramaturgical and social relationship part complements the study of language. The results from the study show that Rezo uses a more informal language and stage while portraying the German government party CDU as something negative. He builds a friendly relationship with his viewer by including them in his language and, at the same time, tries to throw out some values that should matter to them by using doomsday sentences. (Less)
Please use this url to cite or link to this publication:
author
Tröhler, Mikael LU
supervisor
organization
alternative title
En kritisk diskursanalys av influencers språkanvändande i den politiska och vetenskapliga debatten
course
STVK02 20221
year
type
M2 - Bachelor Degree
subject
keywords
Trovärdighet, Influencer, Kritisk diskursanalys, Norman Fairclough, Dramaturgi, Parasocial relation
language
Swedish
id
9080282
date added to LUP
2022-07-03 08:34:49
date last changed
2022-07-03 08:34:49
@misc{9080282,
  abstract     = {{This study analyzes how the German influencer Rezo can gain credibility through his language in his political youtube-video "The destruction of the CDU," which was released just before the EU election in 2019. The study is inspired by the research of Norman Fairclough and his contribution to the field of discourse analysis. His critical discourse analysis is used as both theory and methods for studying what deeper meaning is said and not said in the video. Because this study tries to assess the gain of credibility from its audience, a dramaturgical and social relationship part complements the study of language. The results from the study show that Rezo uses a more informal language and stage while portraying the German government party CDU as something negative. He builds a friendly relationship with his viewer by including them in his language and, at the same time, tries to throw out some values that should matter to them by using doomsday sentences.}},
  author       = {{Tröhler, Mikael}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Skapa trovärdighet online}},
  year         = {{2022}},
}