Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Talking about the problem without a solution: The case of climate scientists discussing climate change on Twitter

Revilla Cejudo, Alejandra LU (2022) In Master Thesis Series in Environmental Studies and Sustainability Science MESM02 20221
LUCSUS (Lund University Centre for Sustainability Studies)
Abstract
Climate scientists are trustworthy climate change communicators. However, little research exists on how they communicate and how to better engage with their followers. This thesis focuses on Climate Twitter to better understand how often climate scientists are active, which tone they use, what content they share, and how this impact engagement. This thesis has identified that climate scientists use Twitter as a platform to share their knowledge on climate science. The tweets that are written with a negative tone have a significantly higher engagement than those written in positive or neutral tones. Currently only 3% of the tweets are dedicated to climate action and less than 2% is dedicated to specific climate actions targeting a reduction... (More)
Climate scientists are trustworthy climate change communicators. However, little research exists on how they communicate and how to better engage with their followers. This thesis focuses on Climate Twitter to better understand how often climate scientists are active, which tone they use, what content they share, and how this impact engagement. This thesis has identified that climate scientists use Twitter as a platform to share their knowledge on climate science. The tweets that are written with a negative tone have a significantly higher engagement than those written in positive or neutral tones. Currently only 3% of the tweets are dedicated to climate action and less than 2% is dedicated to specific climate actions targeting a reduction in greenhouse gas emissions. The recommendation of this thesis is that climate scientists dedicate more space in their communications to share climate solutions. (Less)
Please use this url to cite or link to this publication:
author
Revilla Cejudo, Alejandra LU
supervisor
organization
course
MESM02 20221
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Sentiment, Climate Action, Engagement, Text Analysis, Reducing GHG emissions, Sustainability Science
publication/series
Master Thesis Series in Environmental Studies and Sustainability Science
report number
2022:013
language
English
id
9082356
date added to LUP
2022-06-09 10:25:42
date last changed
2022-06-09 10:25:42
@misc{9082356,
  abstract     = {{Climate scientists are trustworthy climate change communicators. However, little research exists on how they communicate and how to better engage with their followers. This thesis focuses on Climate Twitter to better understand how often climate scientists are active, which tone they use, what content they share, and how this impact engagement. This thesis has identified that climate scientists use Twitter as a platform to share their knowledge on climate science. The tweets that are written with a negative tone have a significantly higher engagement than those written in positive or neutral tones. Currently only 3% of the tweets are dedicated to climate action and less than 2% is dedicated to specific climate actions targeting a reduction in greenhouse gas emissions. The recommendation of this thesis is that climate scientists dedicate more space in their communications to share climate solutions.}},
  author       = {{Revilla Cejudo, Alejandra}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Master Thesis Series in Environmental Studies and Sustainability Science}},
  title        = {{Talking about the problem without a solution: The case of climate scientists discussing climate change on Twitter}},
  year         = {{2022}},
}