Talking about the problem without a solution: The case of climate scientists discussing climate change on Twitter
(2022) In Master Thesis Series in Environmental Studies and Sustainability Science MESM02 20221LUCSUS (Lund University Centre for Sustainability Studies)
- Abstract
- Climate scientists are trustworthy climate change communicators. However, little research exists on how they communicate and how to better engage with their followers. This thesis focuses on Climate Twitter to better understand how often climate scientists are active, which tone they use, what content they share, and how this impact engagement. This thesis has identified that climate scientists use Twitter as a platform to share their knowledge on climate science. The tweets that are written with a negative tone have a significantly higher engagement than those written in positive or neutral tones. Currently only 3% of the tweets are dedicated to climate action and less than 2% is dedicated to specific climate actions targeting a reduction... (More)
- Climate scientists are trustworthy climate change communicators. However, little research exists on how they communicate and how to better engage with their followers. This thesis focuses on Climate Twitter to better understand how often climate scientists are active, which tone they use, what content they share, and how this impact engagement. This thesis has identified that climate scientists use Twitter as a platform to share their knowledge on climate science. The tweets that are written with a negative tone have a significantly higher engagement than those written in positive or neutral tones. Currently only 3% of the tweets are dedicated to climate action and less than 2% is dedicated to specific climate actions targeting a reduction in greenhouse gas emissions. The recommendation of this thesis is that climate scientists dedicate more space in their communications to share climate solutions. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9082356
- author
- Revilla Cejudo, Alejandra LU
- supervisor
- organization
- course
- MESM02 20221
- year
- 2022
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Sentiment, Climate Action, Engagement, Text Analysis, Reducing GHG emissions, Sustainability Science
- publication/series
- Master Thesis Series in Environmental Studies and Sustainability Science
- report number
- 2022:013
- language
- English
- id
- 9082356
- date added to LUP
- 2022-06-09 10:25:42
- date last changed
- 2022-06-09 10:25:42
@misc{9082356, abstract = {{Climate scientists are trustworthy climate change communicators. However, little research exists on how they communicate and how to better engage with their followers. This thesis focuses on Climate Twitter to better understand how often climate scientists are active, which tone they use, what content they share, and how this impact engagement. This thesis has identified that climate scientists use Twitter as a platform to share their knowledge on climate science. The tweets that are written with a negative tone have a significantly higher engagement than those written in positive or neutral tones. Currently only 3% of the tweets are dedicated to climate action and less than 2% is dedicated to specific climate actions targeting a reduction in greenhouse gas emissions. The recommendation of this thesis is that climate scientists dedicate more space in their communications to share climate solutions.}}, author = {{Revilla Cejudo, Alejandra}}, language = {{eng}}, note = {{Student Paper}}, series = {{Master Thesis Series in Environmental Studies and Sustainability Science}}, title = {{Talking about the problem without a solution: The case of climate scientists discussing climate change on Twitter}}, year = {{2022}}, }