Ta hand om dig. /red, Krisinfo
(2022) SKDK11 20221Department of Strategic Communication
- Abstract
- We live in a crisis society where crises are a constant in our lives, furthermore people in a crisis are searching for information and understanding through social media, where misinformation and disinformation is spread. The aim of this study was to reach an increased understanding of what purpose Krisinformation.se had as a moderator in its own comment section on social media during the Covid-19 pandemic. The theoretical framework for this study is based on the Situational Crisis Communication Theory and crisis communication in relation to social media, as well as rhetoric and the Signal Theory. In order to fulfil the study's purpose from a hermeneutic point of view, netnograpfic observations of Krisinformation.se’s comment section on... (More)
- We live in a crisis society where crises are a constant in our lives, furthermore people in a crisis are searching for information and understanding through social media, where misinformation and disinformation is spread. The aim of this study was to reach an increased understanding of what purpose Krisinformation.se had as a moderator in its own comment section on social media during the Covid-19 pandemic. The theoretical framework for this study is based on the Situational Crisis Communication Theory and crisis communication in relation to social media, as well as rhetoric and the Signal Theory. In order to fulfil the study's purpose from a hermeneutic point of view, netnograpfic observations of Krisinformation.se’s comment section on Facebook and Instagram was conducted. The analysis is based on an extraction of ten chosen social media posts´s comment sections, published on both Facebook and Instagram, where the hermeneutic circle has been the foundation of the method behind the analysis. The results indicate that Krisinformation.se makes use of moderation strategies such as professional moderators in their comment section to spread trustworthy information on social media, as well as gaining control over the comment section. The professional moderators do this by carrying a formal, pleasant and professional tone and additionally erases comments with offensive nature or aim to spread misinformation and disinformation. From this study differences in Krisinformation.se´s moderating between the beginning and the end of the pandemic have been identified and analysed. The greatest change can be found in the usage of greetings and signature of the comments. The results indicate that there are not any vast differences between Krisinformation.se´s moderation on Facebook and Instagram. However there are several differences in engagement on the two social media platforms, which is likely due to Krisinformation.se´s different usage of the social media platforms. Facebook is mainly used for distribution of news and important information. Instagram is mainly used for distribution of knowledge about emergency preparedness. (Less)
- Abstract (Swedish)
- Vi lever i ett krissamhälle där kriser ständigt är närvarande i någon bemärkelse. Människor i kris söker sig efter information och förståelse på sociala medier, där det även sprids misinformation och desinformation. Studien syftar till att skapa en ökad förståelse för vilken funktion Krisinformation.se hade som moderatorer i sitt eget kommentarsfält på sociala medier under Covid-19-pandemin. Det teoretiska ramverket för studien tar grund i Situational Crisis Communication Theory och kriskommunikation i relation till sociala medier, men även retorik och signalteori. För att uppfylla studiens syfte med en hermeneutisk utgångspunkt, har netnografiska observationer av Krisinformation.ses kommentarsfält på Facebook och Instagram genomförts.... (More)
- Vi lever i ett krissamhälle där kriser ständigt är närvarande i någon bemärkelse. Människor i kris söker sig efter information och förståelse på sociala medier, där det även sprids misinformation och desinformation. Studien syftar till att skapa en ökad förståelse för vilken funktion Krisinformation.se hade som moderatorer i sitt eget kommentarsfält på sociala medier under Covid-19-pandemin. Det teoretiska ramverket för studien tar grund i Situational Crisis Communication Theory och kriskommunikation i relation till sociala medier, men även retorik och signalteori. För att uppfylla studiens syfte med en hermeneutisk utgångspunkt, har netnografiska observationer av Krisinformation.ses kommentarsfält på Facebook och Instagram genomförts. Analysen grundar sig i kommentarsfälten från tio utvalda inlägg gemensamt publicerade på Facebook och Instagram där den hermeneutiska cirkeln har legat till grund som analysmetod. Resultatet indikerar att Krisinformation.se använder sig av modereringsstrategier, såsom professionella moderatorer i sitt kommentarsfält för att sprida tillförlitlig information på sociala medier, samt ta kontroll över kommentarsfältet. De professionella moderatorerna gör detta genom att använda sig av en formell, trevlig och professionell tonalitet, samt genom att radera kommentarer som är kränkande eller sprider misinformation och desinformation. Något som tydliggjorts i studien är att det har skett en utveckling i Krisinformation.ses modererande från början av pandemin till idag. Den största förändringen finns i användandet av hälsningsfraser och signering av kommentarer. Resultatet visar att det inte finns några större skillnader i hur Krisinformation.se modererar på Facebook och Instagram. Däremot finns det skillnad i engagemang på plattformarna, vilket troligtvis beror på att Krisinformation.se använder de sociala medieplattformarna i olika syften. Facebook används framförallt för att dela nyheter och viktig information, medan Instagram framförallt används för att dela kunskap om krisberedskap. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9082734
- author
- Persson, Maja LU and Svensson, Nanna LU
- supervisor
- organization
- alternative title
- En kvalitativ studie om Krisinformation.ses innehållsmoderering på Facebook och Instagram
- course
- SKDK11 20221
- year
- 2022
- type
- M2 - Bachelor Degree
- subject
- keywords
- Krisinformation.se, trust, engagement, content moderation, moderation strategies, crisis communication, social media, SCCT, rhetorical strategies, stylistic device, symbols, signal theory, Covid-19, tillit, engagemang, innehållsmoderering, modereringsstrategier, kriskommunikation, sociala medier, retoriska strategier, stilfigurer, symboler, signalteori
- language
- Swedish
- id
- 9082734
- date added to LUP
- 2022-06-10 11:06:16
- date last changed
- 2022-06-10 11:06:16
@misc{9082734,
abstract = {{We live in a crisis society where crises are a constant in our lives, furthermore people in a crisis are searching for information and understanding through social media, where misinformation and disinformation is spread. The aim of this study was to reach an increased understanding of what purpose Krisinformation.se had as a moderator in its own comment section on social media during the Covid-19 pandemic. The theoretical framework for this study is based on the Situational Crisis Communication Theory and crisis communication in relation to social media, as well as rhetoric and the Signal Theory. In order to fulfil the study's purpose from a hermeneutic point of view, netnograpfic observations of Krisinformation.se’s comment section on Facebook and Instagram was conducted. The analysis is based on an extraction of ten chosen social media posts´s comment sections, published on both Facebook and Instagram, where the hermeneutic circle has been the foundation of the method behind the analysis. The results indicate that Krisinformation.se makes use of moderation strategies such as professional moderators in their comment section to spread trustworthy information on social media, as well as gaining control over the comment section. The professional moderators do this by carrying a formal, pleasant and professional tone and additionally erases comments with offensive nature or aim to spread misinformation and disinformation. From this study differences in Krisinformation.se´s moderating between the beginning and the end of the pandemic have been identified and analysed. The greatest change can be found in the usage of greetings and signature of the comments. The results indicate that there are not any vast differences between Krisinformation.se´s moderation on Facebook and Instagram. However there are several differences in engagement on the two social media platforms, which is likely due to Krisinformation.se´s different usage of the social media platforms. Facebook is mainly used for distribution of news and important information. Instagram is mainly used for distribution of knowledge about emergency preparedness.}},
author = {{Persson, Maja and Svensson, Nanna}},
language = {{swe}},
note = {{Student Paper}},
title = {{Ta hand om dig. /red, Krisinfo}},
year = {{2022}},
}