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Seamless Music Control in the Car - A study of driver distraction and feature implementation

Nilvéus Olofsson, Oskar LU (2022) MAMM10 20212
Ergonomics and Aerosol Technology
Abstract
This project covers the increasingly growing problem of in-car driver distraction due to infotainment systems. The purpose was to understand this topic and variables, like size and user flows, that lead to distraction and then implement a solution in Spotify ́s Apple CarPlay application. This to combat this problem by providing the user with greater usability in terms of starting music playback. A/B testing was conducted to better understand how the design changes affected user behavior and to motivate a permanent release of the feature to all users in CarPlay and other car platforms. The study of driver distraction research showed evidence that infotainment systems should have very easy navigation to reduce glancing time away from the... (More)
This project covers the increasingly growing problem of in-car driver distraction due to infotainment systems. The purpose was to understand this topic and variables, like size and user flows, that lead to distraction and then implement a solution in Spotify ́s Apple CarPlay application. This to combat this problem by providing the user with greater usability in terms of starting music playback. A/B testing was conducted to better understand how the design changes affected user behavior and to motivate a permanent release of the feature to all users in CarPlay and other car platforms. The study of driver distraction research showed evidence that infotainment systems should have very easy navigation to reduce glancing time away from the road and in turn limit driver distraction. The implementation resulted in a feature called Spotify Tap which is a button on the Home tab. This button, when interacted with, presents the listener with a user recommended audio context. The A/B test presented valuable data that showed a decrease in Home tab user- interactions by 8%. Furthermore, it showed an overall increase of 0.25% weekly active users of Spotify in CarPlay. This increase, if rolled out to all users, would lead to an additional 70000 weekly active users. In terms of the future for the feature, more work will be done to the backend service to provide the users with a less circular audio experience and some visual elements of the future will eventually be changed to better fit an in-car implementation. (Less)
Popular Abstract (Swedish)
Med allt större displayer i bilar och med en mer komplex funktionalitet på dessa, har förardistraktion blivit ett växande problem. I detta arbetet studerades detta problem och funktionalitet för att minska antalet interaktioner i mediaspelaren för att starta musik implementerades. Genom användar-testande påvisades att med ett användarvänligt och smart användargränssnitt kan detta uppnås.
Please use this url to cite or link to this publication:
author
Nilvéus Olofsson, Oskar LU
supervisor
organization
course
MAMM10 20212
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Driver Distraction, Automotive, Infotainment System, A/B Testing
language
English
id
9092988
date added to LUP
2022-08-15 11:34:00
date last changed
2022-08-15 11:34:00
@misc{9092988,
  abstract     = {{This project covers the increasingly growing problem of in-car driver distraction due to infotainment systems. The purpose was to understand this topic and variables, like size and user flows, that lead to distraction and then implement a solution in Spotify ́s Apple CarPlay application. This to combat this problem by providing the user with greater usability in terms of starting music playback. A/B testing was conducted to better understand how the design changes affected user behavior and to motivate a permanent release of the feature to all users in CarPlay and other car platforms. The study of driver distraction research showed evidence that infotainment systems should have very easy navigation to reduce glancing time away from the road and in turn limit driver distraction. The implementation resulted in a feature called Spotify Tap which is a button on the Home tab. This button, when interacted with, presents the listener with a user recommended audio context. The A/B test presented valuable data that showed a decrease in Home tab user- interactions by 8%. Furthermore, it showed an overall increase of 0.25% weekly active users of Spotify in CarPlay. This increase, if rolled out to all users, would lead to an additional 70000 weekly active users. In terms of the future for the feature, more work will be done to the backend service to provide the users with a less circular audio experience and some visual elements of the future will eventually be changed to better fit an in-car implementation.}},
  author       = {{Nilvéus Olofsson, Oskar}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Seamless Music Control in the Car - A study of driver distraction and feature implementation}},
  year         = {{2022}},
}