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The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football

Ekstedt, Klara LU (2022) EOSK12 20221
Department of Economic History
Abstract (Swedish)
Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. Governing bodies of association football, football clubs and corporate actors have in previous years started to actively invest in women’s football to equalize the gap between men’s and women’s football and create a sustainable foundation for women’s football to develop. This thesis aims to decide upon what incentives have been made to achieve an increase in financial value of women’s sport and by reviewing previous studies, decide how effective these incentives are likely to be. The results suggested that the... (More)
Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. Governing bodies of association football, football clubs and corporate actors have in previous years started to actively invest in women’s football to equalize the gap between men’s and women’s football and create a sustainable foundation for women’s football to develop. This thesis aims to decide upon what incentives have been made to achieve an increase in financial value of women’s sport and by reviewing previous studies, decide how effective these incentives are likely to be. The results suggested that the first step to increase the financial value of women’s football is to facilitate the availability of the games by broadcasting it to a larger public. (Less)
Please use this url to cite or link to this publication:
author
Ekstedt, Klara LU
supervisor
organization
course
EOSK12 20221
year
type
M2 - Bachelor Degree
subject
keywords
Investments, corporate sponsorship, broadcasting deals, women’s football, revenue
language
English
id
9097810
date added to LUP
2022-08-19 10:41:42
date last changed
2022-08-19 10:41:42
@misc{9097810,
  abstract     = {{Women’s football is in comparison to men’s football experiencing a fall behind. The gap between men’s and women’s football is visible reviewing and comparing viewers statistics, revenue generated, media attention and players salary. Governing bodies of association football, football clubs and corporate actors have in previous years started to actively invest in women’s football to equalize the gap between men’s and women’s football and create a sustainable foundation for women’s football to develop. This thesis aims to decide upon what incentives have been made to achieve an increase in financial value of women’s sport and by reviewing previous studies, decide how effective these incentives are likely to be. The results suggested that the first step to increase the financial value of women’s football is to facilitate the availability of the games by broadcasting it to a larger public.}},
  author       = {{Ekstedt, Klara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{The new Structures to Increase the Financial Value of Women’s Football - A Case Study of Recent Incentives in Women’s Football}},
  year         = {{2022}},
}