Vägen till framgång – att misslyckas? En diskursanalys om entreprenören som ideal
(2022) SOCK04 20221Department of Sociology
Sociology
- Abstract (Swedish)
- Diskussioner om entreprenörskap och idén om entreprenören har blivit alltmer framträdande – men för detta inte mer tydlig. Denna studie undersöker hur diskussioner om entreprenören formas diskursivt. Syftet med studien är att förstå hur representationer och mönster i talet om entreprenören konstituerar en diskurs om entreprenören som ideal. Analysmaterialet består av videor om entreprenören i social media. I analysen använder jag teori av Emilé Durkheim och Fabian Arzuaga (samt Theodor Adorno och Karl Marx). Studien visar hur diskursen om entreprenören genom ett narrativ om framgång särskiljer entreprenören från vanligt folk och befäster en idé om entreprenöriella drag som särskilt goda och eftersträvansvärda. Jag diskuterar även hur en... (More)
- Diskussioner om entreprenörskap och idén om entreprenören har blivit alltmer framträdande – men för detta inte mer tydlig. Denna studie undersöker hur diskussioner om entreprenören formas diskursivt. Syftet med studien är att förstå hur representationer och mönster i talet om entreprenören konstituerar en diskurs om entreprenören som ideal. Analysmaterialet består av videor om entreprenören i social media. I analysen använder jag teori av Emilé Durkheim och Fabian Arzuaga (samt Theodor Adorno och Karl Marx). Studien visar hur diskursen om entreprenören genom ett narrativ om framgång särskiljer entreprenören från vanligt folk och befäster en idé om entreprenöriella drag som särskilt goda och eftersträvansvärda. Jag diskuterar även hur en sådan dikotom uppdelning befäster idén om en naturlig skillnad, eller ojämlikhet människor emellan på basis av personlig karaktär – samt hur detta resonemang i realiteten kan förstås som ett uttryck för konformitet. (Less)
- Abstract
- Discussions about entrepreneurship and the idea of the entrepreneur have become increasingly prominent – all the while not any clearer. This study investigates how discussions about the entrepreneur are shaped discursively. The purpose of the study is to make sense of how representations as well as patterns in the speech about the entrepreneur constitutes a discourse about the entrepreneur as an ideal. The empirical material analysed consists of videos about the entrepreneur in social media. In the analysis I utilize theory by Emilé Durkheim and Fabian Arzuaga (as well as Theodor Adorno and Karl Marx). The study shows how the discourse of the entrepreneur through narratives of success distinguishes the entrepreneur from common folk and... (More)
- Discussions about entrepreneurship and the idea of the entrepreneur have become increasingly prominent – all the while not any clearer. This study investigates how discussions about the entrepreneur are shaped discursively. The purpose of the study is to make sense of how representations as well as patterns in the speech about the entrepreneur constitutes a discourse about the entrepreneur as an ideal. The empirical material analysed consists of videos about the entrepreneur in social media. In the analysis I utilize theory by Emilé Durkheim and Fabian Arzuaga (as well as Theodor Adorno and Karl Marx). The study shows how the discourse of the entrepreneur through narratives of success distinguishes the entrepreneur from common folk and consolidates the idea of entrepreneurial traits as particularly good and desirable. I also discuss how such a dichotomized division consolidates an idea of a natural division and inequality among people on the basis of personal character – as well as how this sort of reasoning in reality can be understood as an expression of conformity. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9100539
- author
- Johansson Porter, David LU
- supervisor
- organization
- course
- SOCK04 20221
- year
- 2022
- type
- M2 - Bachelor Degree
- subject
- keywords
- Entreprenör, diskurs, framgång, ideal, nyliberalism, identitet, heligt och profant, social media
- language
- Swedish
- id
- 9100539
- date added to LUP
- 2022-09-20 17:17:56
- date last changed
- 2022-09-20 17:17:56
@misc{9100539,
abstract = {{Discussions about entrepreneurship and the idea of the entrepreneur have become increasingly prominent – all the while not any clearer. This study investigates how discussions about the entrepreneur are shaped discursively. The purpose of the study is to make sense of how representations as well as patterns in the speech about the entrepreneur constitutes a discourse about the entrepreneur as an ideal. The empirical material analysed consists of videos about the entrepreneur in social media. In the analysis I utilize theory by Emilé Durkheim and Fabian Arzuaga (as well as Theodor Adorno and Karl Marx). The study shows how the discourse of the entrepreneur through narratives of success distinguishes the entrepreneur from common folk and consolidates the idea of entrepreneurial traits as particularly good and desirable. I also discuss how such a dichotomized division consolidates an idea of a natural division and inequality among people on the basis of personal character – as well as how this sort of reasoning in reality can be understood as an expression of conformity.}},
author = {{Johansson Porter, David}},
language = {{swe}},
note = {{Student Paper}},
title = {{Vägen till framgång – att misslyckas? En diskursanalys om entreprenören som ideal}},
year = {{2022}},
}