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Den hållbara resan genom socialt ansvar

Claydon, Amanda LU and Karlsson, Kajsa LU (2022) MODK63 20221
Division of Fashion Studies
Abstract
The primary aim of the following study is to examine how a brand can achieve social sustainability by integrating ethical Corporate Social Responsibility (CSR) into their communication of reports. This thesis will study the two active fashion brands GANNI and H&M Group with material that consist of two qualitative content analyses of “GANNI Responsibility Report 2021” and “H&M Group Annual and Sustainability Report 2021”. By conducting a comparative study, this thesis shows that as part of a brand's communication towards the consumer, it is of efficiency to integrate ethical CSR as a part of a brands’s marketing strategy. Both H&M Group and GANNI integrate ethical CSR into their brands to sustain credibility and accountability in order to... (More)
The primary aim of the following study is to examine how a brand can achieve social sustainability by integrating ethical Corporate Social Responsibility (CSR) into their communication of reports. This thesis will study the two active fashion brands GANNI and H&M Group with material that consist of two qualitative content analyses of “GANNI Responsibility Report 2021” and “H&M Group Annual and Sustainability Report 2021”. By conducting a comparative study, this thesis shows that as part of a brand's communication towards the consumer, it is of efficiency to integrate ethical CSR as a part of a brands’s marketing strategy. Both H&M Group and GANNI integrate ethical CSR into their brands to sustain credibility and accountability in order to achieve social sustainability. However, the study further shows how including ethical CSR as part of the communication, could potentially not benefit companies positively and can trigger stakeholders' skepticism and cynicism. (Less)
Please use this url to cite or link to this publication:
author
Claydon, Amanda LU and Karlsson, Kajsa LU
supervisor
organization
alternative title
The sustainable journey through social responsibility
course
MODK63 20221
year
type
M2 - Bachelor Degree
subject
keywords
Code of Conduct, CSR, Ethical Corporate Social Responsibility, Offshoring, Outsourcing, Social Sustainability, Supply Chain, Transparency
language
Swedish
id
9100964
date added to LUP
2023-06-22 09:35:38
date last changed
2023-06-22 09:35:38
@misc{9100964,
  abstract     = {{The primary aim of the following study is to examine how a brand can achieve social sustainability by integrating ethical Corporate Social Responsibility (CSR) into their communication of reports. This thesis will study the two active fashion brands GANNI and H&M Group with material that consist of two qualitative content analyses of “GANNI Responsibility Report 2021” and “H&M Group Annual and Sustainability Report 2021”. By conducting a comparative study, this thesis shows that as part of a brand's communication towards the consumer, it is of efficiency to integrate ethical CSR as a part of a brands’s marketing strategy. Both H&M Group and GANNI integrate ethical CSR into their brands to sustain credibility and accountability in order to achieve social sustainability. However, the study further shows how including ethical CSR as part of the communication, could potentially not benefit companies positively and can trigger stakeholders' skepticism and cynicism.}},
  author       = {{Claydon, Amanda and Karlsson, Kajsa}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Den hållbara resan genom socialt ansvar}},
  year         = {{2022}},
}