Den hållbara resan genom socialt ansvar
(2022) MODK63 20221Division of Fashion Studies
- Abstract
- The primary aim of the following study is to examine how a brand can achieve social sustainability by integrating ethical Corporate Social Responsibility (CSR) into their communication of reports. This thesis will study the two active fashion brands GANNI and H&M Group with material that consist of two qualitative content analyses of “GANNI Responsibility Report 2021” and “H&M Group Annual and Sustainability Report 2021”. By conducting a comparative study, this thesis shows that as part of a brand's communication towards the consumer, it is of efficiency to integrate ethical CSR as a part of a brands’s marketing strategy. Both H&M Group and GANNI integrate ethical CSR into their brands to sustain credibility and accountability in order to... (More)
- The primary aim of the following study is to examine how a brand can achieve social sustainability by integrating ethical Corporate Social Responsibility (CSR) into their communication of reports. This thesis will study the two active fashion brands GANNI and H&M Group with material that consist of two qualitative content analyses of “GANNI Responsibility Report 2021” and “H&M Group Annual and Sustainability Report 2021”. By conducting a comparative study, this thesis shows that as part of a brand's communication towards the consumer, it is of efficiency to integrate ethical CSR as a part of a brands’s marketing strategy. Both H&M Group and GANNI integrate ethical CSR into their brands to sustain credibility and accountability in order to achieve social sustainability. However, the study further shows how including ethical CSR as part of the communication, could potentially not benefit companies positively and can trigger stakeholders' skepticism and cynicism. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9100964
- author
- Claydon, Amanda LU and Karlsson, Kajsa LU
- supervisor
-
- Oliver Dahle LU
- organization
- alternative title
- The sustainable journey through social responsibility
- course
- MODK63 20221
- year
- 2022
- type
- M2 - Bachelor Degree
- subject
- keywords
- Code of Conduct, CSR, Ethical Corporate Social Responsibility, Offshoring, Outsourcing, Social Sustainability, Supply Chain, Transparency
- language
- Swedish
- id
- 9100964
- date added to LUP
- 2023-06-22 09:35:38
- date last changed
- 2023-06-22 09:35:38
@misc{9100964, abstract = {{The primary aim of the following study is to examine how a brand can achieve social sustainability by integrating ethical Corporate Social Responsibility (CSR) into their communication of reports. This thesis will study the two active fashion brands GANNI and H&M Group with material that consist of two qualitative content analyses of “GANNI Responsibility Report 2021” and “H&M Group Annual and Sustainability Report 2021”. By conducting a comparative study, this thesis shows that as part of a brand's communication towards the consumer, it is of efficiency to integrate ethical CSR as a part of a brands’s marketing strategy. Both H&M Group and GANNI integrate ethical CSR into their brands to sustain credibility and accountability in order to achieve social sustainability. However, the study further shows how including ethical CSR as part of the communication, could potentially not benefit companies positively and can trigger stakeholders' skepticism and cynicism.}}, author = {{Claydon, Amanda and Karlsson, Kajsa}}, language = {{swe}}, note = {{Student Paper}}, title = {{Den hållbara resan genom socialt ansvar}}, year = {{2022}}, }