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Visuell politisk kommunikation på Instagram

Osterman, Niklas LU (2023) In Visuell politisk kommunikation på Instagram STVK02 20222
Department of Political Science
Abstract
This thesis concerns the research area of ​​International visual relations. It also concerns the media platform Instagram, and how it has come to be used by Swedish politics between 2014 and 2022. The purpose of the study is to investigate whether the way Swedish political parties express visual political communication has changed. This is done through a quantitative approach. Content analysis is the main method in the study. Sweden's three biggest political parties are studied. The study is based on several interesting theories. Among other things, theories about medialisation, political communication and social media are disgusted. The conclusion of the study shows that there has been a large unification in how Swedish political parties... (More)
This thesis concerns the research area of ​​International visual relations. It also concerns the media platform Instagram, and how it has come to be used by Swedish politics between 2014 and 2022. The purpose of the study is to investigate whether the way Swedish political parties express visual political communication has changed. This is done through a quantitative approach. Content analysis is the main method in the study. Sweden's three biggest political parties are studied. The study is based on several interesting theories. Among other things, theories about medialisation, political communication and social media are disgusted. The conclusion of the study shows that there has been a large unification in how Swedish political parties relate to Instagram and to visual communication. Digitization has created the possibility of independent media, where neither voters nor political pariter need be dependent on the mass media. Medialization has also created new communication channels between the political parties and the voters. (Less)
Please use this url to cite or link to this publication:
author
Osterman, Niklas LU
supervisor
organization
course
STVK02 20222
year
type
M2 - Bachelor Degree
subject
keywords
Valkampanj, Instagram, Politisk kommunikation, Socialdemokraterna, Moderatern, Sverigedemokraterna, frekvens, reaktioner och interaktioner, content analysis och kvantitativa studier.
publication/series
Visuell politisk kommunikation på Instagram
language
Swedish
id
9105619
date added to LUP
2023-02-22 13:45:28
date last changed
2023-02-22 13:45:28
@misc{9105619,
  abstract     = {{This thesis concerns the research area of ​​International visual relations. It also concerns the media platform Instagram, and how it has come to be used by Swedish politics between 2014 and 2022. The purpose of the study is to investigate whether the way Swedish political parties express visual political communication has changed. This is done through a quantitative approach. Content analysis is the main method in the study. Sweden's three biggest political parties are studied. The study is based on several interesting theories. Among other things, theories about medialisation, political communication and social media are disgusted. The conclusion of the study shows that there has been a large unification in how Swedish political parties relate to Instagram and to visual communication. Digitization has created the possibility of independent media, where neither voters nor political pariter need be dependent on the mass media. Medialization has also created new communication channels between the political parties and the voters.}},
  author       = {{Osterman, Niklas}},
  language     = {{swe}},
  note         = {{Student Paper}},
  series       = {{Visuell politisk kommunikation på Instagram}},
  title        = {{Visuell politisk kommunikation på Instagram}},
  year         = {{2023}},
}