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Visualiseringen av en skandal : en kvalitativ studie av hur Ebba Buschs husaffär bildsattes i svensk dagspress

Krischausky, Josefine LU and Nordström Bryngemark, Tuva LU (2023) JOUK10 20222
Journalism
Abstract
During the summer of 2020, Ebba Busch, the party leader of the Swedish Christian democrats, bought a house from 81-year old Esbjörn Bolin. This quickly turned into a legal fight, with Esbjörn Bolin claiming that he was pressured into selling the house. The event turned into an almost two-year long media scandal, with many twists and turns.
In an era and a society where the media shape most people’s opinion of what happens around them, scandal journalism can have a big impact on public opinion. When a political scandal happens, the media play a big role in deciding how the public will view its participants, and the images chosen to represent the scandal is a large part of the reporting and the message that is conveyed. This paper studies... (More)
During the summer of 2020, Ebba Busch, the party leader of the Swedish Christian democrats, bought a house from 81-year old Esbjörn Bolin. This quickly turned into a legal fight, with Esbjörn Bolin claiming that he was pressured into selling the house. The event turned into an almost two-year long media scandal, with many twists and turns.
In an era and a society where the media shape most people’s opinion of what happens around them, scandal journalism can have a big impact on public opinion. When a political scandal happens, the media play a big role in deciding how the public will view its participants, and the images chosen to represent the scandal is a large part of the reporting and the message that is conveyed. This paper studies how the scandal of Ebba Busch's house purchase was visualised in the media, and whether the newspapers were able to construct a particular narrative through images. To achieve this, a semiotic methodology is applied to analyse the images in four Swedish newspapers: Expressen, Aftonbladet, Dagens Nyheter and Svenska Dagbladet. Further, the fields of narratology and visual rhetoric, as well as research on scandal journalism and photojournalism, is used to discuss the results of the semiotic analysis.
While there were some differences between the four newspapers and their choices, this study shows that Ebba Busch was mostly portrayed as a public figure and a powerful politician. Esbjörn Bolin was portrayed as a private individual and an old man who was sad to lose his house. This led to the narrative that Ebba Busch was taking advantage of Esbjörn Bolin, and she was portrayed as a villain. (Less)
Please use this url to cite or link to this publication:
author
Krischausky, Josefine LU and Nordström Bryngemark, Tuva LU
supervisor
organization
course
JOUK10 20222
year
type
M2 - Bachelor Degree
subject
keywords
journalism, scandal, political scandal, photojournalism, semiotics, Ebba Busch
language
Swedish
id
9106059
date added to LUP
2023-02-03 11:15:27
date last changed
2023-02-03 11:15:27
@misc{9106059,
  abstract     = {{During the summer of 2020, Ebba Busch, the party leader of the Swedish Christian democrats, bought a house from 81-year old Esbjörn Bolin. This quickly turned into a legal fight, with Esbjörn Bolin claiming that he was pressured into selling the house. The event turned into an almost two-year long media scandal, with many twists and turns.
In an era and a society where the media shape most people’s opinion of what happens around them, scandal journalism can have a big impact on public opinion. When a political scandal happens, the media play a big role in deciding how the public will view its participants, and the images chosen to represent the scandal is a large part of the reporting and the message that is conveyed. This paper studies how the scandal of Ebba Busch's house purchase was visualised in the media, and whether the newspapers were able to construct a particular narrative through images. To achieve this, a semiotic methodology is applied to analyse the images in four Swedish newspapers: Expressen, Aftonbladet, Dagens Nyheter and Svenska Dagbladet. Further, the fields of narratology and visual rhetoric, as well as research on scandal journalism and photojournalism, is used to discuss the results of the semiotic analysis. 
While there were some differences between the four newspapers and their choices, this study shows that Ebba Busch was mostly portrayed as a public figure and a powerful politician. Esbjörn Bolin was portrayed as a private individual and an old man who was sad to lose his house. This led to the narrative that Ebba Busch was taking advantage of Esbjörn Bolin, and she was portrayed as a villain.}},
  author       = {{Krischausky, Josefine and Nordström Bryngemark, Tuva}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Visualiseringen av en skandal : en kvalitativ studie av hur Ebba Buschs husaffär bildsattes i svensk dagspress}},
  year         = {{2023}},
}