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Det är ju bara hår, eller? En etnologisk studie över Veckorevyns hår-annonser, -tips & -artiklar mellan åren 1970–2000

Björklund Mattsson, Johanna LU (2023) ETNK02 20222
Division of Ethnology
Abstract
The topic of this thesis is to study which women are represented in hair-adds, -advice and -articles. Also, to study in what way representation has changes from 1970s to 21st century. The study is based on eighty-seven volumes from the magazine Veckorevyn from the period 1970-2000. The results shown that representation is mainly white woman, and this reflecting how society views women of other nationalities. The white woman becomes the woman who gets to represent an entire society and a norm. Same thing with the heterosexually relationship, the pictures only show white couple. My analysis also shown that women are categorized according to their hair and hairstyles, good or bad, respectable, or not respectable. A woman of another... (More)
The topic of this thesis is to study which women are represented in hair-adds, -advice and -articles. Also, to study in what way representation has changes from 1970s to 21st century. The study is based on eighty-seven volumes from the magazine Veckorevyn from the period 1970-2000. The results shown that representation is mainly white woman, and this reflecting how society views women of other nationalities. The white woman becomes the woman who gets to represent an entire society and a norm. Same thing with the heterosexually relationship, the pictures only show white couple. My analysis also shown that women are categorized according to their hair and hairstyles, good or bad, respectable, or not respectable. A woman of another nationality is extremely underrepresented and when asked how changes have taken placed, they are extremely few. It’s still a whiteness norm prevails even that little changes started in the beginning of 1990s. (Less)
Please use this url to cite or link to this publication:
author
Björklund Mattsson, Johanna LU
supervisor
organization
course
ETNK02 20222
year
type
M2 - Bachelor Degree
subject
keywords
hair, representation, respectable, fashion
language
Swedish
id
9107013
date added to LUP
2023-11-27 12:17:22
date last changed
2023-11-27 12:17:22
@misc{9107013,
  abstract     = {{The topic of this thesis is to study which women are represented in hair-adds, -advice and -articles. Also, to study in what way representation has changes from 1970s to 21st century. The study is based on eighty-seven volumes from the magazine Veckorevyn from the period 1970-2000. The results shown that representation is mainly white woman, and this reflecting how society views women of other nationalities. The white woman becomes the woman who gets to represent an entire society and a norm. Same thing with the heterosexually relationship, the pictures only show white couple. My analysis also shown that women are categorized according to their hair and hairstyles, good or bad, respectable, or not respectable. A woman of another nationality is extremely underrepresented and when asked how changes have taken placed, they are extremely few. It’s still a whiteness norm prevails even that little changes started in the beginning of 1990s.}},
  author       = {{Björklund Mattsson, Johanna}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Det är ju bara hår, eller? En etnologisk studie över Veckorevyns hår-annonser, -tips & -artiklar mellan åren 1970–2000}},
  year         = {{2023}},
}