När PH blir PK: En kvalitativ fallstudie om socialt ansvarstagande för realityprogram
(2023) SKDK11 20231Department of Strategic Communication
- Abstract (Swedish)
- Denna studie har syftat till att undersöka effekten av ökat socialt ansvar bland realityprogram på tittarnas attityder. För att undersöka syftet har vi genomfört en fallstudie som studerar realityprogrammet Paradise Hotel. Programmet har antagit ett mer socialt ansvarsfullt koncept i deras nya format Paradise. I studien har semistrukturerade intervjuer genomförts för att undersöka hur tittarnas attityder har påverkats. Resultaten antyder att denna förändring har haft en negativ effekt på tittarnas attityder och engagemang. Studien avslöjar en diskrepans mellan tittarnas ökande krav på socialt ansvarstagande och det underhållningsvärde de förväntar sig av Paradise Hotel som realityprogram. Denna diskrepans kan tolkas grundas i programmets... (More)
- Denna studie har syftat till att undersöka effekten av ökat socialt ansvar bland realityprogram på tittarnas attityder. För att undersöka syftet har vi genomfört en fallstudie som studerar realityprogrammet Paradise Hotel. Programmet har antagit ett mer socialt ansvarsfullt koncept i deras nya format Paradise. I studien har semistrukturerade intervjuer genomförts för att undersöka hur tittarnas attityder har påverkats. Resultaten antyder att denna förändring har haft en negativ effekt på tittarnas attityder och engagemang. Studien avslöjar en diskrepans mellan tittarnas ökande krav på socialt ansvarstagande och det underhållningsvärde de förväntar sig av Paradise Hotel som realityprogram. Denna diskrepans kan tolkas grundas i programmets djuprotade image som bygger på ett underhållningsvärde som inte anses överensstämma med socialt ansvarstagande. Följaktligen står programmet inför utmaningen att förändra sin identitet i linje med samhällets växande förväntningar på ansvarstagande. Studien belyser vikten av att strategiskt hantera den dynamiska utvecklingen av varumärkesidentitet för att säkerställa överensstämmelse med samhällets förväntningar samtidigt som tittarnas engagemang och tillfredsställelse bibehålls. (Less)
- Abstract
- This study has aimed to examine the impact of increased social responsibility among reality shows on viewer attitudes. In order to investigate the aim we have conducted a case study examining the reality show Paradise Hotel. The program has adopted a more socially responsible concept in its new format called Paradise. Semi-structured interviews have been conducted in order to explore how viewers’ attitudes have been affected. The findings suggest that this shift has negatively influenced viewers' attitudes and engagement. The study reveals a discrepancy between viewers' increasing demands for social responsibility and the entertainment value they expect from Paradise Hotel as a reality program. This discrepancy can be attributed to the... (More)
- This study has aimed to examine the impact of increased social responsibility among reality shows on viewer attitudes. In order to investigate the aim we have conducted a case study examining the reality show Paradise Hotel. The program has adopted a more socially responsible concept in its new format called Paradise. Semi-structured interviews have been conducted in order to explore how viewers’ attitudes have been affected. The findings suggest that this shift has negatively influenced viewers' attitudes and engagement. The study reveals a discrepancy between viewers' increasing demands for social responsibility and the entertainment value they expect from Paradise Hotel as a reality program. This discrepancy can be attributed to the program's longstanding image based on entertainment value that does not align with social responsibility. Consequently, the program faces the challenge of transforming their identity in line with society's growing expectations of responsibility. The study highlights the importance of strategically managing the dynamic transformation of brand identity to ensure alignment with societal expectations while maintaining audience engagement and satisfaction. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9118492
- author
- Sinnerdal, Tilde LU
- supervisor
- organization
- course
- SKDK11 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- keywords
- strategisk kommunikation, varumärkeshantering, varumärkesidentitet, realityprogram, Uses and Gratifications Theory, Corporate Social Responsibility, Vision-Culture-Image Alignment Model, semistrukturerade intervjuer, Paradise Hotel, Paradise
- language
- Swedish
- id
- 9118492
- date added to LUP
- 2023-08-29 11:33:33
- date last changed
- 2023-08-29 11:33:33
@misc{9118492, abstract = {{This study has aimed to examine the impact of increased social responsibility among reality shows on viewer attitudes. In order to investigate the aim we have conducted a case study examining the reality show Paradise Hotel. The program has adopted a more socially responsible concept in its new format called Paradise. Semi-structured interviews have been conducted in order to explore how viewers’ attitudes have been affected. The findings suggest that this shift has negatively influenced viewers' attitudes and engagement. The study reveals a discrepancy between viewers' increasing demands for social responsibility and the entertainment value they expect from Paradise Hotel as a reality program. This discrepancy can be attributed to the program's longstanding image based on entertainment value that does not align with social responsibility. Consequently, the program faces the challenge of transforming their identity in line with society's growing expectations of responsibility. The study highlights the importance of strategically managing the dynamic transformation of brand identity to ensure alignment with societal expectations while maintaining audience engagement and satisfaction.}}, author = {{Sinnerdal, Tilde}}, language = {{swe}}, note = {{Student Paper}}, title = {{När PH blir PK: En kvalitativ fallstudie om socialt ansvarstagande för realityprogram}}, year = {{2023}}, }