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Måla hela området rött - en studie av dörrknackning som retorisk situation

Marko, Vanessa LU (2023) SPVR01 20231
Master's Programme: Language and Linguistics
Rhetoric
Abstract
This study examines the rhetorical situation of door-to-door canvassing through qualitative research interviews with partisan canvassers from the Social Democratic Party in Malmö, Sweden, with the theoretical framework of Lloyd F. Bitzer's "The Rhetorical Situation" (1968). The study concludes that door-to-door canvassing is situational in its form, and must therefore respond to audience and constraints, regardless of whether the exigence is "real" in relation to Bitzer or "created" in relation to his critic Richard E. Vatz (1973). Focal points for campaign strategists are data collection and audience segmentation, clear objectives, rhetorical training of canvassers, and visibility of the activity. Door-to-door canvassing is an increasing... (More)
This study examines the rhetorical situation of door-to-door canvassing through qualitative research interviews with partisan canvassers from the Social Democratic Party in Malmö, Sweden, with the theoretical framework of Lloyd F. Bitzer's "The Rhetorical Situation" (1968). The study concludes that door-to-door canvassing is situational in its form, and must therefore respond to audience and constraints, regardless of whether the exigence is "real" in relation to Bitzer or "created" in relation to his critic Richard E. Vatz (1973). Focal points for campaign strategists are data collection and audience segmentation, clear objectives, rhetorical training of canvassers, and visibility of the activity. Door-to-door canvassing is an increasing field method in Sweden, which could stimulate more research in a Scandinavian context, and have positive effects on the issue of declining voter turnout that exacerbates an already existing inequality in political participation that ultimately risks undermining democracy. (Less)
Popular Abstract (Swedish)
Denna studie undersöker den politiska kampanjmetoden dörrknackning (canvassing) med syftet att få en inblick i hur dörrknackarna upplever den retoriska situationen ute i fält. Det empiriska materialet har samlats in genom tio kvalitativa forskningsintervjuer och analyserats med Lloyd F. Bitzers modell “The Rhetorical Situation” (1968). Slusatserna är att dörrknackning som metod är situationell i sin kampanjform och måste förhålla sig till publikens lyhördhet och platsens villkor, oavsett om det påträngande problemet är “verkligt” i Bitzers anda eller "konstruerat" i hans kritiker Richard E. Vatz anda. Därför är det avgörande att ta makten över de aspekter man kan kontrollera som talare eller kampanjstrateg, vilket handlar om framförallt... (More)
Denna studie undersöker den politiska kampanjmetoden dörrknackning (canvassing) med syftet att få en inblick i hur dörrknackarna upplever den retoriska situationen ute i fält. Det empiriska materialet har samlats in genom tio kvalitativa forskningsintervjuer och analyserats med Lloyd F. Bitzers modell “The Rhetorical Situation” (1968). Slusatserna är att dörrknackning som metod är situationell i sin kampanjform och måste förhålla sig till publikens lyhördhet och platsens villkor, oavsett om det påträngande problemet är “verkligt” i Bitzers anda eller "konstruerat" i hans kritiker Richard E. Vatz anda. Därför är det avgörande att ta makten över de aspekter man kan kontrollera som talare eller kampanjstrateg, vilket handlar om framförallt insamling av data och målgruppssegmentering, tydliga syften och mål, retorisk träning, synlighet för aktiviteten och att forma den sociala kulturen. Dörrknackning är en växande metod i Sverige och studien rekommenderar fortsatt forskning inför och under Europaparlamentsvalet 2024. (Less)
Please use this url to cite or link to this publication:
author
Marko, Vanessa LU
supervisor
organization
alternative title
Painting the Canvass - a study of the rhetorical situation in door-to-door canvassing
course
SPVR01 20231
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Rhetoric, Canvassing, Door-to-door Canvassing, Field work, Political Campaign, Interviews, Rhetorical Situation, Bitzer
language
Swedish
additional info
Rättad version.
id
9122457
date added to LUP
2024-02-13 08:50:20
date last changed
2024-02-13 13:44:39
@misc{9122457,
  abstract     = {{This study examines the rhetorical situation of door-to-door canvassing through qualitative research interviews with partisan canvassers from the Social Democratic Party in Malmö, Sweden, with the theoretical framework of Lloyd F. Bitzer's "The Rhetorical Situation" (1968). The study concludes that door-to-door canvassing is situational in its form, and must therefore respond to audience and constraints, regardless of whether the exigence is "real" in relation to Bitzer or "created" in relation to his critic Richard E. Vatz (1973). Focal points for campaign strategists are data collection and audience segmentation, clear objectives, rhetorical training of canvassers, and visibility of the activity. Door-to-door canvassing is an increasing field method in Sweden, which could stimulate more research in a Scandinavian context, and have positive effects on the issue of declining voter turnout that exacerbates an already existing inequality in political participation that ultimately risks undermining democracy.}},
  author       = {{Marko, Vanessa}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Måla hela området rött - en studie av dörrknackning som retorisk situation}},
  year         = {{2023}},
}