Analyzing the Business Model and Technology Ecosystem of Ant Group: Alipay A Case Study
(2023) EOSK12 20231Department of Economic History
- Abstract
- This thesis investigates the business model and technology ecosystem of Ant Group, focusing on their flagship product, Alipay. It examines how Ant Group has leveraged its business model and technology ecosystem to achieve success in the financial services industry. The research encompasses a literature review on technology ecosystems, paths of influence in technological evolution, and Ant Group's business model and platform strategy. A theoretical framework is used to analyze the key components of Ant Group's business model and identify the technology ecosystem within Alipay. The findings reveal the interplay between technology and business that contributes to Ant Group's success. The discussion section explores the interactions within Ant... (More)
- This thesis investigates the business model and technology ecosystem of Ant Group, focusing on their flagship product, Alipay. It examines how Ant Group has leveraged its business model and technology ecosystem to achieve success in the financial services industry. The research encompasses a literature review on technology ecosystems, paths of influence in technological evolution, and Ant Group's business model and platform strategy. A theoretical framework is used to analyze the key components of Ant Group's business model and identify the technology ecosystem within Alipay. The findings reveal the interplay between technology and business that contributes to Ant Group's success. The discussion section explores the interactions within Ant Group's internal technology ecosystems and discusses the potential trajectory of Bigtech companies in the financial services sector. This thesis provides valuable insights for scholars, practitioners, and policymakers interested in understanding the role of technology ecosystems and business models in the success of Bigtech companies in the financial services industry. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9122859
- author
- Hirunburana, Chayada LU
- supervisor
- organization
- course
- EOSK12 20231
- year
- 2023
- type
- M2 - Bachelor Degree
- subject
- language
- English
- id
- 9122859
- date added to LUP
- 2023-06-22 12:22:22
- date last changed
- 2023-06-22 12:22:22
@misc{9122859,
abstract = {{This thesis investigates the business model and technology ecosystem of Ant Group, focusing on their flagship product, Alipay. It examines how Ant Group has leveraged its business model and technology ecosystem to achieve success in the financial services industry. The research encompasses a literature review on technology ecosystems, paths of influence in technological evolution, and Ant Group's business model and platform strategy. A theoretical framework is used to analyze the key components of Ant Group's business model and identify the technology ecosystem within Alipay. The findings reveal the interplay between technology and business that contributes to Ant Group's success. The discussion section explores the interactions within Ant Group's internal technology ecosystems and discusses the potential trajectory of Bigtech companies in the financial services sector. This thesis provides valuable insights for scholars, practitioners, and policymakers interested in understanding the role of technology ecosystems and business models in the success of Bigtech companies in the financial services industry.}},
author = {{Hirunburana, Chayada}},
language = {{eng}},
note = {{Student Paper}},
title = {{Analyzing the Business Model and Technology Ecosystem of Ant Group: Alipay A Case Study}},
year = {{2023}},
}