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Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective

Nilsson, Oscar LU and Gunnarsson, Anton LU (2023) MIOM05 20231
Production Management
Abstract
Context:
Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. Hence, there is a need to adapt circular strategies, such as reuse of construction products, to meet Sweden’s goal of becoming net zero by the year 2045.

Purpose:
To face the problem of extensive construction material waste, there is a need to identify drivers and barriers for reuse of construction products to establish a best practice for the case company in developing a market for reuse.

Method:
This research is designed as a mix of an explanatory study and a problem solving... (More)
Context:
Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. Hence, there is a need to adapt circular strategies, such as reuse of construction products, to meet Sweden’s goal of becoming net zero by the year 2045.

Purpose:
To face the problem of extensive construction material waste, there is a need to identify drivers and barriers for reuse of construction products to establish a best practice for the case company in developing a market for reuse.

Method:
This research is designed as a mix of an explanatory study and a problem solving study, using case studies. The research approach used is abductive,
using qualitative data from a literature review and interviews with stakeholders to gather information.

Conclusions:
The drivers and barriers for reuse could be identified as e.g. high demand, GBC:s and reuse being considered as a trend. By using the DIBN-framework, recommendations on how the case company could move forward with a general offer, short term focus and long term focus could be determined. The recommendations show key aspects to be considered when establishing a market for reuse, such as marketing towards real estate companies using GBC:s as a marketing tool and incentivising demolition companies to perform selective demolition projects. Key aspects such as quality and simplicity were also discovered as a high priority when purchasing reused acoustic ceilings, hence quality testing and a simple and efficient RL-system needs to be set up and optimised to enable long term success with the market for reuse innovation. (Less)
Popular Abstract
Today, 96% of Sweden's materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. Of a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. Hence, there is a need to adapt circular strategies, such as reuse of construction products, to meet Sweden's goal of becoming net zero by the year 2045.

Purpose:
To face the problem of extensive construction material waste, there was a need to identify drivers and barriers for reuse of construction products to establish a best practice for the partnering case company Saint-Gobain Ecophon in developing a market for reuse.

Method:
This research was designed as a mix of an explanatory study and a... (More)
Today, 96% of Sweden's materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. Of a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. Hence, there is a need to adapt circular strategies, such as reuse of construction products, to meet Sweden's goal of becoming net zero by the year 2045.

Purpose:
To face the problem of extensive construction material waste, there was a need to identify drivers and barriers for reuse of construction products to establish a best practice for the partnering case company Saint-Gobain Ecophon in developing a market for reuse.

Method:
This research was designed as a mix of an explanatory study and a problem-solving study, using case studies. The research approach used was abductive, using qualitative data from a literature review and interviews with stakeholders to gather information.

DIBN-framework:
The Drivers, Inbetweeners, Barriers and Needs framework (DIBN-framework) was developed by the authors and summarises the key takeaways from interviews and the literature review. By realising these, it was possible to enable a general offer for the reuse market as well as establish a best practice for the case company, enabling short term and long term success.

Conclusions:
The drivers and barriers for reuse could be identified as e.g. high demand, GBC:s and reuse being considered as a trend. By using the DIBN-framework, recommendations on how the case company could move forward with a general offer, short term focus and long term focus could be determined. The recommendations show key aspects to be considered when establishing a market for reuse, such as marketing towards real estate companies using GBC:s as a marketing tool and incentivising demolition companies to perform selective demolition projects. Key aspects such as quality and simplicity were also discovered as a high priority when purchasing reused acoustic ceilings, hence quality testing and a simple and efficient RL-system needs to be set up and optimised to enable long term success with the market for reuse innovation.

Contributions:
The research project contributed to a deeper understanding of perceptions of reuse in the construction industry where several connections have been made between different factors affecting the concept of reuse. The DIBN-framework provided a contribution to the case company through the identification of drivers, inbetweeners, barriers, needs and gaps as well as an offer, short term focus and long term focus. The DIBN-framework could also potentially be used by other manufacturers within the construction industry to establish a market for reuse. A naked DIBN-framework, wihout specific codes, could also be of value to the academics, forming a holistic baseline for market research. (Less)
Please use this url to cite or link to this publication:
author
Nilsson, Oscar LU and Gunnarsson, Anton LU
supervisor
organization
course
MIOM05 20231
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Green Building Certifications, Circular Economy, Circular Logistics, Circular Marketing, Construction Product Regulation, Management, Reuse, Reverse Logistics
report number
23/5714
language
English
id
9123786
date added to LUP
2023-06-20 13:01:38
date last changed
2023-06-21 17:31:13
@misc{9123786,
  abstract     = {{Context:
Today, 96% of Sweden’s materials come from virgin resources and only 3.4% of resources used in Sweden are retained in the value chain. From a total of 266 million tonnes fed into the economy each year, 46.9% consist of construction materials. Hence, there is a need to adapt circular strategies, such as reuse of construction products, to meet Sweden’s goal of becoming net zero by the year 2045. 

Purpose:
To face the problem of extensive construction material waste, there is a need to identify drivers and barriers for reuse of construction products to establish a best practice for the case company in developing a market for reuse.

Method:
This research is designed as a mix of an explanatory study and a problem solving study, using case studies. The research approach used is abductive,
using qualitative data from a literature review and interviews with stakeholders to gather information.

Conclusions:
The drivers and barriers for reuse could be identified as e.g. high demand, GBC:s and reuse being considered as a trend. By using the DIBN-framework, recommendations on how the case company could move forward with a general offer, short term focus and long term focus could be determined. The recommendations show key aspects to be considered when establishing a market for reuse, such as marketing towards real estate companies using GBC:s as a marketing tool and incentivising demolition companies to perform selective demolition projects. Key aspects such as quality and simplicity were also discovered as a high priority when purchasing reused acoustic ceilings, hence quality testing and a simple and efficient RL-system needs to be set up and optimised to enable long term success with the market for reuse innovation.}},
  author       = {{Nilsson, Oscar and Gunnarsson, Anton}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Market for Reuse - Investigating reuse of acoustic ceilings from a market perspective}},
  year         = {{2023}},
}