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Enhanced Tetra Top Distribution & Sales Unit

Leijonberg, Jonatan LU and Sundfeldt, Erik (2023) MMKM10 20201
Innovation
Abstract
There is a growing demand for environmentally friendly food packaging. Studies and trends show that the modern consumers are willing to pay more money for food products if the packaging has lower carbon footprint. Furthermore, to be competitive, food packaging must be both visually striking and user friendly. It needs to differentiate from other multipacks and have enough shelf impact to stand out in an ocean of attention-seeking packaging. A multipack, two or more primary packages combined in to one unit, should add functionality without feeling complicated or awkward. All of these factors needs to come together to create modern and compelling food packaging.
This master thesis is a collaboration with Tetra Pak and has resukted in two... (More)
There is a growing demand for environmentally friendly food packaging. Studies and trends show that the modern consumers are willing to pay more money for food products if the packaging has lower carbon footprint. Furthermore, to be competitive, food packaging must be both visually striking and user friendly. It needs to differentiate from other multipacks and have enough shelf impact to stand out in an ocean of attention-seeking packaging. A multipack, two or more primary packages combined in to one unit, should add functionality without feeling complicated or awkward. All of these factors needs to come together to create modern and compelling food packaging.
This master thesis is a collaboration with Tetra Pak and has resukted in two new multipack concepts for the Tetra Pak fiber based primary package Tetra Top Micro Lokka, Envelope and Triangle Clip.
To understand the requirements of a new multipack for Tetra Top Micro, research on similar products and a study of provided internal reports was performed. The insights gathered resulted in a function analysis. The function analysis acted as a guide throughout the project. Furthermore, interviews and discussions with involved stakeholders resulted in the definition of stakeholder needs. Based on this, various concepts were developed through several iterations and redesigns. By consulting the initial demands on the design, these concepts were narrowed down until two final concepts moved on to high fidelity prototyping and evaluation.
The two final concepts cover different areas of the market and offers environmentally sound, visually differentiated and user friendly concepts for Tetra Top Micro multipackaging. (Less)
Please use this url to cite or link to this publication:
author
Leijonberg, Jonatan LU and Sundfeldt, Erik
supervisor
organization
course
MMKM10 20201
year
type
H2 - Master's Degree (Two Years)
subject
keywords
food packaging, differentiation, shelf impact, user experience, concept development
language
English
id
9127152
date added to LUP
2023-06-19 13:32:18
date last changed
2023-06-19 13:41:12
@misc{9127152,
  abstract     = {{There is a growing demand for environmentally friendly food packaging. Studies and trends show that the modern consumers are willing to pay more money for food products if the packaging has lower carbon footprint. Furthermore, to be competitive, food packaging must be both visually striking and user friendly. It needs to differentiate from other multipacks and have enough shelf impact to stand out in an ocean of attention-seeking packaging. A multipack, two or more primary packages combined in to one unit, should add functionality without feeling complicated or awkward. All of these factors needs to come together to create modern and compelling food packaging.
This master thesis is a collaboration with Tetra Pak and has resukted in two new multipack concepts for the Tetra Pak fiber based primary package Tetra Top Micro Lokka, Envelope and Triangle Clip.
To understand the requirements of a new multipack for Tetra Top Micro, research on similar products and a study of provided internal reports was performed. The insights gathered resulted in a function analysis. The function analysis acted as a guide throughout the project. Furthermore, interviews and discussions with involved stakeholders resulted in the definition of stakeholder needs. Based on this, various concepts were developed through several iterations and redesigns. By consulting the initial demands on the design, these concepts were narrowed down until two final concepts moved on to high fidelity prototyping and evaluation.
The two final concepts cover different areas of the market and offers environmentally sound, visually differentiated and user friendly concepts for Tetra Top Micro multipackaging.}},
  author       = {{Leijonberg, Jonatan and Sundfeldt, Erik}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Enhanced Tetra Top Distribution & Sales Unit}},
  year         = {{2023}},
}