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"Don't judge a book by its hair color!" : Iscensättningen av den stereotypa dumma blondinen via två filmer från 1950- och 2000-talet

Andersson, Linnea LU (2023) MODK63 20231
Division of Fashion Studies
Abstract
The purpose of this essay is to examine and analyze two characters from two different movies, one from the 1950s and one from the 2000s. The primary focus is to analyze how the characters are portrayed and the connection with their performance as dumb blondes. With the three chosen scenes from each movie they will be semiotically analyzed for the purpose of finding signs that can represent the stereotype. Together with Joanne Entwistles (2015) theories regarding the clothes as a tool to present an identity, and Judith Butlers (2007) theories regarding the performance of gender and sex, can the semiotic signs be defined with the clothes and body. As defined by the theories, appearance and clothes can become a symbol for the representation... (More)
The purpose of this essay is to examine and analyze two characters from two different movies, one from the 1950s and one from the 2000s. The primary focus is to analyze how the characters are portrayed and the connection with their performance as dumb blondes. With the three chosen scenes from each movie they will be semiotically analyzed for the purpose of finding signs that can represent the stereotype. Together with Joanne Entwistles (2015) theories regarding the clothes as a tool to present an identity, and Judith Butlers (2007) theories regarding the performance of gender and sex, can the semiotic signs be defined with the clothes and body. As defined by the theories, appearance and clothes can become a symbol for the representation for who the person behind the clothes are, but the clothes can also identify the person and in a way which creates prejudice regarding the wearer. With the feminine coded clothes and bodies being held to a higher standard of inspection, identifying signs that correlates to the dumb blonde appears to be easier than if it were to be male coded. The identified signs linked to the dumb blonde seems to be interpreted in a way where we culturally have learned a negativity towards the feminine. (Less)
Please use this url to cite or link to this publication:
author
Andersson, Linnea LU
supervisor
organization
course
MODK63 20231
year
type
M2 - Bachelor Degree
subject
keywords
stereotypes, the dumb blonde, femininity, gender roles, identity
language
Swedish
id
9131394
date added to LUP
2023-07-08 11:28:07
date last changed
2023-07-08 11:28:07
@misc{9131394,
  abstract     = {{The purpose of this essay is to examine and analyze two characters from two different movies, one from the 1950s and one from the 2000s. The primary focus is to analyze how the characters are portrayed and the connection with their performance as dumb blondes. With the three chosen scenes from each movie they will be semiotically analyzed for the purpose of finding signs that can represent the stereotype. Together with Joanne Entwistles (2015) theories regarding the clothes as a tool to present an identity, and Judith Butlers (2007) theories regarding the performance of gender and sex, can the semiotic signs be defined with the clothes and body. As defined by the theories, appearance and clothes can become a symbol for the representation for who the person behind the clothes are, but the clothes can also identify the person and in a way which creates prejudice regarding the wearer. With the feminine coded clothes and bodies being held to a higher standard of inspection, identifying signs that correlates to the dumb blonde appears to be easier than if it were to be male coded. The identified signs linked to the dumb blonde seems to be interpreted in a way where we culturally have learned a negativity towards the feminine.}},
  author       = {{Andersson, Linnea}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{"Don't judge a book by its hair color!" : Iscensättningen av den stereotypa dumma blondinen via två filmer från 1950- och 2000-talet}},
  year         = {{2023}},
}