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Hanfu and the Legitimization of Nationalism in Post-2013 China : a case study of young content creators’ vlogs on Bilibili

Hägg, Louise LU (2023) KINK11 20222
Chinese Studies
Abstract
This thesis investigates: 1) how the Hanfu is presented in videos on social media by young Chinese women and how the netizens respond to it, and 2) in what way the Hanfu Movement might be contributing to the legitimization of the Chinese government’s nationalism in Post-2013. Post-2013 China uses ancient Chinese culture to strengthen the country through national unity and the removal of Westernization. Five Hanfu short-videos from Bilibili were analysed through 3 steps: 1) reflexive video analysis, 2) metadiscourse comment-analysis, and 3) cross-analysis of step 1) and 2) with literature on post-2013 Chinese-nationalism. This thesis suggests that the Hanfu is a Han-Chinese ethno-cultural symbol which incurs pride and nationalist sentiment... (More)
This thesis investigates: 1) how the Hanfu is presented in videos on social media by young Chinese women and how the netizens respond to it, and 2) in what way the Hanfu Movement might be contributing to the legitimization of the Chinese government’s nationalism in Post-2013. Post-2013 China uses ancient Chinese culture to strengthen the country through national unity and the removal of Westernization. Five Hanfu short-videos from Bilibili were analysed through 3 steps: 1) reflexive video analysis, 2) metadiscourse comment-analysis, and 3) cross-analysis of step 1) and 2) with literature on post-2013 Chinese-nationalism. This thesis suggests that the Hanfu is a Han-Chinese ethno-cultural symbol which incurs pride and nationalist sentiment in the Han-people. In conclusion, the Hanfu Movement’s dissemination of ancient culture and history helps to lay the cultural foundation of the Chinese government who needs to strengthen the country through ethnic and national unity. (Less)
Abstract (Chinese)
本论文调查：1）中国年轻女性如何在社交媒体短视频中展示汉服，网民对此有何反应，以及 2）汉服运动可能以何种方式促进中国政府主导的民族主义的合法化。 2013年后的中国利用古代中国的文化，通过民族团结和去除西化来壮大国家。 本文通过 3 个步骤分析来自 Bilibili 的5个汉服短视频：1）对视频的反身分析；2）对评论的元论述分析；以及 3）综合步骤 1）和 2），与 2013 年后中国民族主义文献进行交叉分析。 本文表明汉服是汉族民族文化的象征，在汉族引发了骄傲感和民族主义情绪。 本文的结论是，汉服运动传播古代文化和历史，有助于奠定一种文化基础，使得中国政府可以通过族群和民族团结来强化国家。
Please use this url to cite or link to this publication:
author
Hägg, Louise LU
supervisor
organization
course
KINK11 20222
year
type
M2 - Bachelor Degree
subject
keywords
Hanfu Movement, Post-2013 Chinese nationalism, short-video, social media, Bilibili, young Chinese women, ancient Chinese culture
language
English
Chinese
id
9132994
date added to LUP
2025-03-18 14:55:58
date last changed
2025-03-18 14:55:58
@misc{9132994,
  abstract     = {{This thesis investigates: 1) how the Hanfu is presented in videos on social media by young Chinese women and how the netizens respond to it, and 2) in what way the Hanfu Movement might be contributing to the legitimization of the Chinese government’s nationalism in Post-2013. Post-2013 China uses ancient Chinese culture to strengthen the country through national unity and the removal of Westernization. Five Hanfu short-videos from Bilibili were analysed through 3 steps: 1) reflexive video analysis, 2) metadiscourse comment-analysis, and 3) cross-analysis of step 1) and 2) with literature on post-2013 Chinese-nationalism. This thesis suggests that the Hanfu is a Han-Chinese ethno-cultural symbol which incurs pride and nationalist sentiment in the Han-people. In conclusion, the Hanfu Movement’s dissemination of ancient culture and history helps to lay the cultural foundation of the Chinese government who needs to strengthen the country through ethnic and national unity.}},
  author       = {{Hägg, Louise}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Hanfu and the Legitimization of Nationalism in Post-2013 China : a case study of young content creators’ vlogs on Bilibili}},
  year         = {{2023}},
}