Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes
(2023) MMKM10 20231Innovation
- Abstract
- Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. However, the popularity of secondhand clothes shopping is steadily increasing among the Swedish population, especially younger individuals. This creates an opportunity for a service that connects key actors in the clothing industry: e-retailers, consumers and charitable organizations. Providing consumers with a service that facilitates and simplifies the donation process can... (More)
- Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. However, the popularity of secondhand clothes shopping is steadily increasing among the Swedish population, especially younger individuals. This creates an opportunity for a service that connects key actors in the clothing industry: e-retailers, consumers and charitable organizations. Providing consumers with a service that facilitates and simplifies the donation process can increase their motivation to make charitable donations of clothes. Furthermore, connecting this service to established e-retailers and helping organizations can aid in moving Sweden towards a circular textile industry.
This report guides the reader through the development process of such a service, from data collection and analysis to discussion of the final prototype and research findings. Solutions to the donation service as well as methods of motivating users to donate clothes to charity are explored. A user centered approach was adopted, and a high-fidelity prototype of the service was developed, utilizing the Double Diamond and Fogg’s Eight Step Design Process for Creating Persuasive Technologies as a framework for development work. The process builds on behavioral design principles and motivational aspects. Prototypes and research results are verified by a series of user tests.
With the development of this service, we hope to contribute to the circularity of Swedish fashion e-commerce by increasing the overall donations of clothes to charity, thus reducing textile waste, and connecting the key actors of the clothing industry. (Less) - Popular Abstract (Swedish)
- Idag står textilindustrin i Sverige för upp till 1800-ton textilavfall per år, ett slöseri av resurser som resulterar i negativ miljöpåverkan. Med ökningen av företag som anammar fast fashion, som kännetecknas av snabb cirkulation av trender och en klädproduktion som matchar, slängs kläder i en högre takt än någonsin tidigare. Däremot ökar populariteten för att handla second hand-kläder stadigt bland den svenska befolkningen, särskilt yngre människor. Detta skapar möjlighet till en tjänst som knyter samman nyckelaktörer inom klädbranschen: e-handlare, konsumenter och välgörenhetsorganisationer. Att ge konsumenterna en tjänst som underlättar donationsprocessen kan öka deras motivation att donera kläder till välgörande ändamål. Att koppla... (More)
- Idag står textilindustrin i Sverige för upp till 1800-ton textilavfall per år, ett slöseri av resurser som resulterar i negativ miljöpåverkan. Med ökningen av företag som anammar fast fashion, som kännetecknas av snabb cirkulation av trender och en klädproduktion som matchar, slängs kläder i en högre takt än någonsin tidigare. Däremot ökar populariteten för att handla second hand-kläder stadigt bland den svenska befolkningen, särskilt yngre människor. Detta skapar möjlighet till en tjänst som knyter samman nyckelaktörer inom klädbranschen: e-handlare, konsumenter och välgörenhetsorganisationer. Att ge konsumenterna en tjänst som underlättar donationsprocessen kan öka deras motivation att donera kläder till välgörande ändamål. Att koppla denna tjänst till etablerade e-handlare och välgörenhetsorganisationer kan dessutom bidra till att vägleda Sverige till en cirkulär textilindustri.
Denna rapport guidar läsaren genom utvecklingsprocessen av en sådan tjänst, från datainsamling och analys till diskussion av den slutgiltiga prototypen och forskningsresultaten. Olika lösningar på donationstjänsten, samt metoder för att motivera användare att donera kläder till välgörenhet utforskas. Ett användarcentrerat arbetssätt användes och en high fidelity-prototyp av tjänsten utvecklades, med användning av Double Diamond-metoden och Foggs Eight Step Process som ett ramverk för utvecklingsarbetet. Processen bygger på beteendedesignprinciper och motiverande aspekter. Prototyper och forskningsresultat verifieras genom flera användartester.
Med utvecklingen av denna tjänst hoppas vi kunna bidra till cirkularitet inom den svenska modehandeln, genom att öka de totala donationerna av kläder till välgörande ändamål. På så sätt kan textilavfallet minska, och en koppling skapas mellan några av klädbranschens nyckelaktörer. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9135347
- author
- Bjurström, Hannes LU and Andersson, Arvid LU
- supervisor
- organization
- course
- MMKM10 20231
- year
- 2023
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Persuasive Technology, Behavior Model, User Centered Design, Motivation, Encouraging Donation
- language
- English
- id
- 9135347
- date added to LUP
- 2023-09-05 09:01:07
- date last changed
- 2023-09-05 09:01:07
@misc{9135347,
abstract = {{Today, the textile industry in Sweden is responsible for up to 1800 tons of textile waste per year, a poor use of resources that results in a negative environmental impact. Additionally, with the rise of fast fashion, which is characterized by rapid trend circulation and a clothing production that matches, clothes are discarded at a higher rate than ever before. However, the popularity of secondhand clothes shopping is steadily increasing among the Swedish population, especially younger individuals. This creates an opportunity for a service that connects key actors in the clothing industry: e-retailers, consumers and charitable organizations. Providing consumers with a service that facilitates and simplifies the donation process can increase their motivation to make charitable donations of clothes. Furthermore, connecting this service to established e-retailers and helping organizations can aid in moving Sweden towards a circular textile industry.
This report guides the reader through the development process of such a service, from data collection and analysis to discussion of the final prototype and research findings. Solutions to the donation service as well as methods of motivating users to donate clothes to charity are explored. A user centered approach was adopted, and a high-fidelity prototype of the service was developed, utilizing the Double Diamond and Fogg’s Eight Step Design Process for Creating Persuasive Technologies as a framework for development work. The process builds on behavioral design principles and motivational aspects. Prototypes and research results are verified by a series of user tests.
With the development of this service, we hope to contribute to the circularity of Swedish fashion e-commerce by increasing the overall donations of clothes to charity, thus reducing textile waste, and connecting the key actors of the clothing industry.}},
author = {{Bjurström, Hannes and Andersson, Arvid}},
language = {{eng}},
note = {{Student Paper}},
title = {{Motivating Generosity - Investigating Persuasive Strategies for Increasing Clothing Donations to Charitable Causes}},
year = {{2023}},
}